AB Tasty Logo
AB Tasty Logo
AB Tasty

AB Tasty

6.9 /10
Category
AB Tasty
6.9 /10

What is AB Tasty?

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Company Details


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AB Tasty Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AB Tasty.

79 Likeliness to Recommend

92 Plan to Renew

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AB Tasty?

8% Negative
0% Neutral
92% Positive

Pros

  • Includes Product Enhancements
  • Efficient Service
  • Inspires Innovation
  • Reliable

Cons

  • Wastes Time
  • Under Delivered

Feature Ratings

Average 77

Personalization/Audience Targeting

84

Split Testing

83

Multivariate Testing

80

Integrations

77

Server Side Testing

75

Audience Segmentation

75

Analytics and Reporting

75

Feature Flagging

66

Vendor Capability Ratings

Average 69

Ease of Implementation

77

Availability and Quality of Training

77

Vendor Support

73

Breadth of Features

71

Business Value Created

71

Product Strategy and Rate of Improvement

70

Ease of Customization

69

Ease of Data Integration

67

Usability and Intuitiveness

63

Quality of Features

61

Ease of IT Administration

60

AB Tasty Reviews

Alycia H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Easy to use, cheaper than competitors

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

Better pricing

What is your favorite aspect of this product?

The results and analysis breakdown

What do you dislike most about this product?

Sometimes it's hard to make the landing pages super visually pleasing, can be janky to use for visual design

What recommendations would you give to someone considering this product?

Make as many variants as possible

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Reliable

Maria V.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

A good product to improve the customer experience

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

Price and thé contry of origine

What is your favorite aspect of this product?

AB testing of différent pages

What do you dislike most about this product?

It is difficult to change blocks on the site during testing

What recommendations would you give to someone considering this product?

Familiarize yourself with the pros and cons of the system, determine your needs

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Helps Innovate

Cons

  • Wastes Time
  • Less Respectful
  • Less Generous
  • Role: Consultant
  • Industry: Consulting
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Aug 2023

Great product but needs experts to implement

Likeliness to Recommend

6 /10

Pros

  • Trustworthy
  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity