Top Semrush Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush
Common Features
Keyword Research | Competition Analysis | Auditing | Rank Tracking | Backlink Tools | Analytics and Reporting | Local SEO | On-Page Tracker/Optimization | Alerts | Content Optimization | Productivity/Task Management | Holistic Visibility Tracking | Change Tracking | Movement Alerts | AI-powered recommendations and actions | Search Bot Rendering Solution | Automated Implementation Solution
8.8
Composite
Score
+86
Emotional
Footprint
244
Reviews
Best Alternatives and Competitors to Semrush
Compare how Semrush stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Conductor
Conductor
8.7
Composite
Score
+91
Emotional
Footprint
45
Reviews
Reviews Say
Compared to Semrush, Conductor is:
Better at Training
Better at Support
More Caring
More Transparent
More Inspiring
More Respectful
Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Our platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.
Netpeak Software
Netpeak Spider
8.6
Composite
Score
+96
Emotional
Footprint
22
Reviews
Reviews Say
Compared to Semrush, Netpeak Spider is:
More Caring
More Transparent
Better at Support
More Efficient
More Reliable
Easier to Customize
Our SEO crawler will find broken links and images, check for duplicate content: pages, texts, duplicate title and meta description tags, H1s. You can spot these grave website SEO issues as well as dozens of others in just a few clicks.
Screaming Frog
SEO Spider
8.5
Composite
Score
+88
Emotional
Footprint
33
Reviews
Reviews Say
Compared to Semrush, SEO Spider is:
More Reliable
More Innovative
Less Respectful
Less Inspiring
Less Efficient
Less Caring
Screaming Frog's search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.
Ahrefs Pte. Ltd
Ahrefs
8.5
Composite
Score
+80
Emotional
Footprint
72
Reviews
Reviews Say
Compared to Semrush, Ahrefs is:
Less Transparent
Less Innovative
Less Caring
Less Reliable
Less Respectful
Less Inspiring
Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.
Serpstat
Serpstat SEO
8.3
Composite
Score
+89
Emotional
Footprint
57
Reviews
Reviews Say
Compared to Semrush, Serpstat SEO is:
Better at Support
More Caring
More Transparent
More Respectful
Better at Training
Less Reliable
Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.
SE Ranking
SE Ranking
8.3
Composite
Score
+97
Emotional
Footprint
53
Reviews
Reviews Say
Compared to Semrush, SE Ranking is:
More Caring
More Transparent
More Inspiring
More Efficient
Better at Support
More Respectful
SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.
Moz
Moz Pro
8.3
Composite
Score
+78
Emotional
Footprint
87
Reviews
Reviews Say
Compared to Semrush, Moz Pro is:
More Respectful
Less Innovative
Less Inspiring
Less Reliable
Harder to Customize
Worse at Integrating
Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.
Conductor
ContentKing for Conductor
8.2
Composite
Score
+86
Emotional
Footprint
44
Reviews
Reviews Say
Compared to Semrush, ContentKing for Conductor is:
Better at Support
Better at Integrating
Easier to Customize
More Caring
Easier to Use
Less Innovative
As an SEO, it's your goal – and responsibility – to ensure that search engines can stay up-to-date with your website's content as smoothly as possible. At any time of the day. Digital Marketing teams at organizations like Netflix and Fedex rely on ContentKing as their SEO auditing and monitoring platform, providing them the insights and coverage they need to succeed. Experience full situational awareness with the only real-time SEO platform.
Surfer SEO
Surfer SEO
8.1
Composite
Score
+85
Emotional
Footprint
97
Reviews
Reviews Say
Compared to Semrush, Surfer SEO is:
Better at Training
Better at Support
Less Efficient
Less Innovative
Less Reliable
Harder to Use
Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards.
Siteimprove
Siteimprove
8.0
Composite
Score
+94
Emotional
Footprint
37
Reviews
Reviews Say
Compared to Semrush, Siteimprove is:
More Caring
More Transparent
More Inspiring
More Respectful
Better at Support
Better at Training
Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.
Conductor
Searchmetrics
7.7
Composite
Score
+92
Emotional
Footprint
25
Reviews
Reviews Say
Compared to Semrush, Searchmetrics is:
More Transparent
Better at Support
More Caring
Better at Training
More Respectful
More Efficient
Searchmetrics offers an integrated software platform consisting of four core products: With Searchmetrics, customers can get the insights they need to analyze online performance, set priorities and drive success. Searchmetrics delivers predictable success, enabling the world’s smartest marketers to reach their goals.
MarketMuse Inc
MarketMuse
7.6
Composite
Score
+69
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Semrush, MarketMuse is:
More Respectful
Better at Support
Less Inspiring
Less Innovative
Less Transparent
Less Reliable
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
seoClarity
seoClarity
7.4
Composite
Score
+81
Emotional
Footprint
25
Reviews
Reviews Say
Compared to Semrush, seoClarity is:
Better at Support
Less Innovative
Less Inspiring
Harder to Customize
Less Transparent
Less Respectful
seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.
BrightEdge Technologies
BrightEdge
7.2
Composite
Score
+69
Emotional
Footprint
31
Reviews
Reviews Say
Compared to Semrush, BrightEdge is:
Less Inspiring
Less Innovative
Less Reliable
Less Efficient
Harder to Use
Less Transparent
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
SpyFu
SpyFu
7.2
Composite
Score
+79
Emotional
Footprint
22
Reviews
Reviews Say
Compared to Semrush, SpyFu is:
More Respectful
Less Innovative
Less Inspiring
Less Caring
Worse at Integrating
Less Efficient
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
SEO PowerSuite
SEO PowerSuite
7.2
Composite
Score
+78
Emotional
Footprint
30
Reviews
Reviews Say
Compared to Semrush, SEO PowerSuite is:
Less Efficient
Less Respectful
Less Reliable
Less Inspiring
Harder to Use
Worse at Integrating
SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. Our tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools — Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.
Botify
Botify
6.5
Composite
Score
+63
Emotional
Footprint
23
Reviews
Reviews Say
Compared to Semrush, Botify is:
Less Reliable
Less Innovative
Harder to Customize
Harder to Use
Less Efficient
Worse at Integrating
Search engines like Google miss about half of the content on large, enterprise websites. Missed content = missed profits. Botify helps you uncover those missed opportunities and turn them into profitable business outcomes, all in a platform that’s built for the size, scale, and complexity of your enterprise website.