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Marketing Platforms
Adobe Experience Cloud vs SAP Marketing Automation Suite
Compare Adobe Experience Cloud and SAP Marketing Automation Suite using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Marketing Platforms Software?
Marketing Platforms or Marketing Management (MM) software is a comprehensive program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.
Common Features
Advanced Campaign Management | Marketing Asset Management | Advanced Data Segmentation | Multi Channel Integration | Email Marketing Automation | Social Media Marketing Management | Mobile Marketing Management | Marketing Operations Management | Marketing Workflow Management | Community Marketing Management | Marketing Analytics
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Emotional Footprint
How to Read
Positive
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Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
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