Gifting Platforms



Commonly implemented by marketing and sales teams as well as human resource departments, Gifting Platforms are typically used to celebrate employee achievements and to improve customer relationships for the purpose of increasing company loyalty and affinity. The software supports the fulfillment and delivery of gifts while also providing insights into their effectiveness towards meeting desired business outcomes. The gifts offered through Gifting Platforms typically include gift cards, prepaid credit cards, electronics, clothing, and entertainment experiences. These gifts are offered through embedded marketplaces and rewards catalogues built within the platform that are made possible through vendor agreements with third-party retailers .

Common Features

  • Gift Fulfillment and Delivery
  • Gift Tracking
  • Advanced Integrations
  • Analytics and Reporting
  • Marketplace/Rewards Catalogue
  • Notifications/Alerts/Updates
  • Milestones/Calendar Tracking
  • Required Actions
  • Post-Gift Actions
  • Address Confirmation/Verification
  • Gift Acceptance/Exchange/Donation
  • Personal Messaging
  • Role-Based Access
  • AI/Machine Learning
  • Custom Manufacturing
  • Inventory Management

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