Account-Based Marketing
Top Salesforce Pardot Alternatives and Competitors

Foundry's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. The platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Foundry integrates with a wide range of marketing, sales, and analytics tools to orchestrate multichannel campaigns.

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

AdRoll ABM (formerly RollWorks) helps you prioritize and economize your account based marketing. Drive demand fast with easy target account discovery and prioritization, account-based digital advertising, and automated sales outreach.

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

ML Platform helps you accelerate your pipeline by identifying, prioritizing and engaging your top accounts. It provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

In today’s data-rich landscape, teams are overloaded with commoditized, easy-to-get information, yet finding useful, actionable signals from this information remains challenging. 6sense delivers the most meaningful B2B intelligence to revenue teams. Eliminate wasted costs, time, and effort in any climate while delivering high-quality pipeline and predictable revenue.

DemandScience ABM/ABX, formerly The Terminus Platform, helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo Sales layer additional tools on top of that intelligence—such as conversation intelligence, sales engagement, and data orchestration—to help you engage with prospects and customers. By integrating all of these tools with the other key systems you use, your go-to-market teams will be more prepared and well equipped to close more deals and hit their number.

Demandbase One is an account-based GTM command center, powering your entire revenue stack. The AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.