Top Act-On Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
Common Features
Customer Journey Modelling | Email Marketing Automation | Marketing Analytics | Marketing Project Management | Marketing Asset Management | Social Media Marketing Management | Multivariant Testing | Mobile Marketing Management | SMS Marketing | Marketing Master Data Management | Recommended Best Action | Opportunity Pipeline Tracking | Conversion Propensity Modeling
6.8
Composite
Score
+73
Emotional
Footprint
31
Reviews
Best Alternatives and Competitors to Act-On
Compare how Act-On stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Omnisend
Omnisend
9.0
Composite
Score
+94
Emotional
Footprint
67
Reviews
Reviews Say
Compared to Act-On, Omnisend is:
More Innovative
More Efficient
More Inspiring
More Reliable
More Respectful
More Transparent
Trusted by 150k+ ecommerce businesses, Omnisend’s an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+93
Emotional
Footprint
322
Reviews
Reviews Say
Compared to Act-On, HubSpot Marketing Hub is:
More Efficient
More Innovative
More Inspiring
More Respectful
More Reliable
More Transparent
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Brevo
Brevo
8.9
Composite
Score
+94
Emotional
Footprint
57
Reviews
Reviews Say
Compared to Act-On, Brevo is:
More Efficient
More Reliable
More Inspiring
More Caring
More Innovative
Better at Support
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
ActiveCampaign
ActiveCampaign
8.9
Composite
Score
+91
Emotional
Footprint
112
Reviews
Reviews Say
Compared to Act-On, ActiveCampaign is:
More Efficient
More Transparent
More Innovative
More Inspiring
More Respectful
Better at Support
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Intuit
Mailchimp
8.8
Composite
Score
+92
Emotional
Footprint
321
Reviews
Reviews Say
Compared to Act-On, Mailchimp is:
More Efficient
More Innovative
More Inspiring
More Reliable
More Respectful
More Transparent
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Adobe Systems
Adobe Marketo Engage
8.7
Composite
Score
+94
Emotional
Footprint
75
Reviews
Reviews Say
Compared to Act-On, Adobe Marketo Engage is:
More Efficient
More Inspiring
More Innovative
More Reliable
More Respectful
Better at Integrating
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Klaviyo
Klaviyo
8.5
Composite
Score
+92
Emotional
Footprint
54
Reviews
Reviews Say
Compared to Act-On, Klaviyo is:
More Efficient
More Inspiring
More Reliable
More Respectful
More Transparent
Easier to Customize
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Constant Contact, Inc.
Constant Contact
8.5
Composite
Score
+90
Emotional
Footprint
104
Reviews
Reviews Say
Compared to Act-On, Constant Contact is:
More Respectful
More Efficient
Better at Support
More Reliable
More Transparent
More Inspiring
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Zoho
Zoho Marketing Plus
8.4
Composite
Score
+96
Emotional
Footprint
27
Reviews
Reviews Say
Compared to Act-On, Zoho Marketing Plus is:
More Inspiring
More Innovative
More Efficient
More Caring
More Respectful
More Reliable
Zoho Marketing Plus is a unified marketing platform for marketing teams. Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.
Adobe Systems
Adobe Campaign
8.4
Composite
Score
+93
Emotional
Footprint
73
Reviews
Reviews Say
Compared to Act-On, Adobe Campaign is:
More Efficient
More Innovative
More Reliable
More Respectful
More Inspiring
Better at Integrating
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Bloomreach Inc
Bloomreach Engagement
8.3
Composite
Score
+97
Emotional
Footprint
40
Reviews
Reviews Say
Compared to Act-On, Bloomreach Engagement is:
More Innovative
More Efficient
More Transparent
More Inspiring
More Respectful
More Reliable
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
GetResponse
GetResponse
8.3
Composite
Score
+99
Emotional
Footprint
36
Reviews
Reviews Say
Compared to Act-On, GetResponse is:
More Inspiring
More Innovative
More Efficient
More Respectful
More Reliable
More Caring
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
Ortto
Ortto
8.3
Composite
Score
+94
Emotional
Footprint
29
Reviews
Reviews Say
Compared to Act-On, Ortto is:
Easier to Customize
Easier to Use
More Efficient
Better at Support
More Inspiring
More Innovative
Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.
Zoho
Zoho Campaigns
8.0
Composite
Score
+92
Emotional
Footprint
30
Reviews
Reviews Say
Compared to Act-On, Zoho Campaigns is:
More Efficient
More Transparent
More Respectful
More Reliable
More Caring
Easier to Customize
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Agile CRM
Agile CRM
8.0
Composite
Score
+97
Emotional
Footprint
15
Reviews
Reviews Say
Compared to Act-On, Agile CRM is:
More Inspiring
More Innovative
More Transparent
More Respectful
More Reliable
More Caring
Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.
ManyChat
Manychat
7.7
Composite
Score
+94
Emotional
Footprint
24
Reviews
Reviews Say
Compared to Act-On, Manychat is:
More Efficient
More Inspiring
More Innovative
More Respectful
Easier to Customize
More Transparent
Manychat is a Chat Marketing platform. ManyChat enables businesses and creators to drive more sales and conversions on messaging apps, such as Instagram, WhatsApp, Facebook Messenger, and Telegram, using automation. Automate & combine Facebook Messenger, SMS, and E-mail to grow your business. Build campaigns intuitively with their visual editor.
SALESmanago
SALESmanago
7.7
Composite
Score
+92
Emotional
Footprint
39
Reviews
Reviews Say
Compared to Act-On, SALESmanago is:
Better at Support
More Efficient
More Respectful
More Caring
More Inspiring
More Innovative
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
Salesforce.com Inc
Salesforce Pardot
7.7
Composite
Score
+83
Emotional
Footprint
79
Reviews
Reviews Say
Compared to Act-On, Salesforce Pardot is:
More Efficient
More Reliable
More Innovative
More Respectful
More Caring
Better at Integrating
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Braze
Braze
7.6
Composite
Score
+85
Emotional
Footprint
40
Reviews
Reviews Say
Compared to Act-On, Braze is:
More Innovative
Better at Support
More Inspiring
Better at Training
Easier to Use
More Respectful
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Encharge
Encharge
7.6
Composite
Score
+92
Emotional
Footprint
43
Reviews
Reviews Say
Compared to Act-On, Encharge is:
More Efficient
Better at Support
More Inspiring
More Innovative
More Transparent
More Respectful
Behavior emails meet marketing automation. Send emails based on what people do on your website and automate your marketing process across the user journey. The first marketing automation platform for startups that integrates with the apps you use.
Keap
Keap
7.6
Composite
Score
+87
Emotional
Footprint
37
Reviews
Reviews Say
Compared to Act-On, Keap is:
Better at Support
Better at Integrating
More Innovative
More Efficient
More Reliable
Better at Training
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
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