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Emotional Footprint Awards 2021

Content Marketing


SoftwareReviews names StoryChief, Adobe Experience Manager, and Storyblok as Content Marketing Emotional Footprint Award Winners.


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Content Marketing

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

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See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


StoryChief

StoryChief

The most user friendly all-in-one content distribution software for marketing teams, agencies and content professionals.

9.4

CX Score

CX
Score

+99

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

0% Negative 99% Positive
Badge Winner
16Reviews

Storyblok

Storyblok

Storyblok, your last headless CMS, helps your team to tell your story and manage content for every use-case.

8.9

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

1% Negative 93% Positive
Badge Winner
17Reviews

Adobe Systems

Adobe Experience Manager

It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

1% Negative 89% Positive
Badge Winner
23Reviews

Other Evaluated Vendors


Automattic

WordPress.com

WordPress.com powers beautiful websites for businesses, professionals, and bloggers.

8.8

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

3% Negative 90% Positive
77Reviews

Strapi

Strapi

Strapi is the leading open-source headless CMS. It’s 100% Javascript, fully customizable and developer-first.

8.7

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

3% Negative 89% Positive
20Reviews

Contently

Contently Marketing Platform

Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

8.6

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 89% Positive
17Reviews

dotCMS

dotCMS

Content is the fuel for your brand experience. We deliver the most flexible API-first infrastructure, with the highest level of NoCode, so you can build, manage and deliver trusted, continuous and connected customer experiences.

8.0

CX Score

CX
Score

+72

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

7% Negative 79% Positive
14Reviews

Falcon.io

Falcon.io Platform

Successful content marketing is the art of precise planning and efficiency. We make it easier to move fast, collaborate and publish across channels.

7.7

CX Score

CX
Score

+77

Net Emotional Footprint

Net Emotional
Footprint

76

Value Index

VALUE INDEX

4% Negative 81% Positive
16Reviews

Kentico Software

Kontent

Kontent drives each step of the content production process from the initial planning phase through publication and ultimately optimization. Performance analytics maximize the value of this content with insights that drive future planning efforts and the reuse of successful content across campaigns and channels.

7.5

CX Score

CX
Score

+70

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

6% Negative 76% Positive
18Reviews

For the full list of vendors in this space, click here.

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