Data Quadrant Awards 2021

Search Engine Optimization


SoftwareReviews names Conductor, Surfer SEO, and Siteimprove as Search Engine Optimization Data Quadrant Award Winners.


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Search Engine Optimization

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Search Engine Optimization Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Conductor

Conductor

Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Our platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.

9.3

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

98%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
11Reviews

Surfer SEO

Surfer SEO

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards.

8.7

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
60Reviews

Siteimprove

Siteimprove

Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

8.6

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
11Reviews

Vendor Capability Awards


Availability and Quality of Training

Conductor

Badge Winner

Breadth of Features

Conductor

Badge Winner

Business Value Created

Conductor

Badge Winner

Ease of Customization

Siteimprove

Badge Winner

Ease of Data Integration

Siteimprove

Badge Winner

Ease of IT Administration

Conductor

Badge Winner

Ease of Implementation

SEO PowerSuite

Badge Winner

Product Strategy and Rate of Improvement

Verbolia

Badge Winner

Quality of Features

Siteimprove

Badge Winner

Usability and Intuitiveness

Verbolia

Badge Winner

Vendor Support

SEO PowerSuite

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Conductor


Breadth of Features

Conductor


Business Value Created

Conductor


Ease of Customization

Siteimprove


Ease of Data Integration

Siteimprove


Ease of IT Administration

Conductor


Ease of Implementation

SEO PowerSuite


Product Strategy and Rate of Improvement

Verbolia


Quality of Features

Siteimprove


Usability and Intuitiveness

Verbolia


Vendor Support

SEO PowerSuite


Other Evaluated Vendors


SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. Our tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools — Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

8.4

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

SEMrush Inc.

Semrush

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

8.3

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

117Reviews

Web CEO Ltd

WebCEO

WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.

8.3

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

12Reviews

Verbolia

Verbolia

Create super-optimized SEO landing pages and target all relevant long-tail keywords for your site.

8.2

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

18Reviews

Searchmetrics Inc

Searchmetrics

Searchmetrics offers an integrated software platform, the Searchmetrics Suite, consisting of four core products: With Searchmetrics, customers can get the insights they need to analyze online performance, set priorities and drive success. The Searchmetrics Suite delivers predictable success, enabling the world’s smartest marketers to reach their goals.

8.2

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

Moz, Inc.

Moz Pro

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.

8.1

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Ahrefs Pte. Ltd

Ahrefs

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

7.9

Composite
Score

Composite
Score

+76

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

10Reviews

seoClarity

seoClarity

seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.

7.8

Composite
Score

Composite
Score

+82

Emotional
Footprint

Emotional
Footprint

76%

Likeliness to
Recommend

Likeliness
to Recommend

10Reviews

BrightEdge Technologies

BrightEdge

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

7.7

Composite
Score

Composite
Score

+75

Emotional
Footprint

Emotional
Footprint

77%

Likeliness to
Recommend

Likeliness
to Recommend

10Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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