Press Release

June 23, 2021

SoftwareReviews names Conductor, Surfer SEO, and Siteimprove among Search Engine Optimization Data Quadrant Award Winners.

Best Search Engine Optimization (SEO) Software Revealed by Users Through SoftwareReviews 
Conductor, Surfer, and Siteimprove, are the 2021 Search Engine Optimization Data Quadrant Gold Medalists. 
TORONTO – June 23, 2021 – SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its2021 Search Engine Optimization Data Quadrant Awards, naming three vendors as gold medalists. The following vendors are leaders according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey. Vendors are rated on product features, vendor capabilities, and the relationship with their software partner:  
  • Conductor 
  • Surfer 
  • Siteimprove 
What makes the SoftwareReviews Data Quadrant different?   
The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.  
Conductor, with a Net Emotional Footprint of +95, scored top product in many areas, exceeding user expectations in availability and quality of training. Surfer  received a Net Emotional Footprint of +94 and ranked strongly on content optimization. Siteimprove, with a Net Emotional Footprint of +90, performed well overall, particularly in quality of features.  
In general, Search Engine Optimization users were most satisfied with the competition analysis that provides an informed view of what competitors are doing in terms of keywords, ranks, and organic traffic. However, the users were most dissatisfied with complicated customizations and integration processes. 
About SoftwareReviews Data Quadrant Awards and Software Reports:
SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience. In-depth product evaluation reports are available at  
About SoftwareReviews: 
SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software. 
For more information, please contact:  
Indrani Ray  
Vice President, Communications and Brand