Salesforce is a well-established player in the customer relationship management (CRM) space, with compelling plays in adjacent markets such as marketing automation, customer service, and customer collaboration software. Salesforce is a market titan in CRM, with over 400 in-depth reviews submitted on SoftwareReviews.com (far surpassing any other vendor).
On May 17, a global outage struck a large number of Salesforce’s customers. Instances of Salesforce that had Pardot were hit by an endemic permissions issue, which caused Salesforce to heavily restrict access to common objects as a measure to protect sensitive customer data. The outage first occurred Friday morning, and was not fully resolved until Saturday evening. While the Salesforce technology team was able to isolate and fix the issue, the damage was done. Sales and service operations at many of Salesforce’s customers ground to a halt, as commercial staff were unable to access critical account, opportunity, and case information.
The incident underscored that even popular SaaS vendors such as Salesforce are not immune to outages. While we expect the reputational damage to Salesforce will be relatively short-lived (and the overall shift to SaaS CRM solutions will continue unabated), it does provide a wake-up call to IT leaders. IT must have a cogent strategy to communicate quickly and effectively to affected teams when an outage occurs, and have contingency processes and operating procedures in place to deal with outages (such as fallback applications for account note-taking that can later be ported back into the core CRM environment).
A great relationship with your software provider delivers both value and immediate results. These key tips will help you make the best of your partnership.
Thinking about choosing a new software vendor but don't know where to start? Narrow down your shortlist by focusing on software that has received an Info-Tech Research Group award. New data from SoftwareReviews shows that organizations reported higher satisfaction when they switched to software that had received an Info-Tech award.
The impact of COVID-19, as it became a global pandemic in Q1 of 2020, has affected user sentiment toward software during a growing period of fear, uncertainty, and doubt. To analyze the impact, SoftwareReviews compared Satisfaction (willingness to recommend to a peer), ability to deliver Business Value (fair cost to value), and Likeliness to Renew prior to March 10 and post March 10.
An enterprise application selection or implementation has most likely been heavily impacted by COVID-19. Do not hit the brakes; stopping and restarting projects increases the risk of failure. Slow down or speed up? Which is the right strategy for your organization?
After another impressive quarter, Salesforce announced full-year 2020 results that exceeded expectations. Also announced were Keith Block’s departure, Gavin Patterson’s appointment to president and CEO of Salesforce International, and the acquisition of Vlocity.
While completing a record FY2020, Salesforce announced the acquisition of Salesforce Ventures–funded Vlocity, a leading provider of industry-specific cloud and mobile platform software. Vlocity is a cloud-native solution built on the Salesforce platform.
SaaS-based customer relationship management company Kustomer announced that it has raised $60 million to improve customer support experience by providing buyers’ transaction history and pages they have viewed and making the information available to company representatives in one interface.
Many companies are adopting GDPR as a global standard for user privacy, but Zoho went a step further at its analyst event held in Cedar Creek, Texas, Jan. 28-30. It promised to remove all third-party trackers from its web and mobile properties, describing ad-driven business models used by Silicon Valley firms such as Google, Facebook, and Twitter as legal but not moral. The Chennai, India-based firm was founded in 1996 and is privately owned.
Salesforce recently announced during Dreamforce 2019 the introduction of Customer 360 Truth. The product aims to stitch together customer information from marketing, sales and customer service applications to create a unified customer ID; whether this will be the silver bullet for managing fragmented customer information remains to be seen.