In his statement, Goldfarb attributed Chef's success to its partnership with the "open source community." Part of Chef's marketing strategy is to align its product's value proposition as a helpful partner on customers' DevOps journeys – a means to achieve touted benefits of the DevOps movement, such as increased security and reliability of services as well as faster delivery of new features through the software development lifecycle.
Chef's marketing strategy aligns with a broader trend in the industry to provide value to enterprises through support and services for open-source software, rather than by selling enterprise software licenses. Such organizations are able to crowdsource their development efforts and involve their customers in their development teams through collaborative online communities.
As the shift toward selling support and services continues, Info-Tech expects that marketing strategies such as Goldfarb's will continue to emphasize the role of vendors as trusted service providers selling advice and expertise, rather than as software engineers selling tools that provide value with out-of-the-box functionality.
IBM is changing the terms of its ubiquitous Passport Advantage agreement to remove entitled discounts on over 5,000 on-premises software products, resulting in an immediate price increase for IBM Software & Support (S&S) across its vast customer landscape.
TietoEVRY is using Ayehu NG to automate activities in applications such as SAP. SAP automation has great potential to free up resources in applications teams.
TietoEVRY is using Ayehu for IT automation to avoid locking in its customers. TietoEVRY is betting on its relationship building and quality of service to retain accounts.
Ayehu is leveraging quality of service as a differentiator. Info-Tech expects that service will continue to become more important among software vendors.
Ayehu is expanding its footprint in automation in the applications space. Info-Tech expects that automation vendors will compete based on their application automation capabilities.
TietoEVRY and Ayehu have announced a partnership. This partnership aligns with the strategic priorities of both companies.
Ayehu announced that it will be collaborating with Automation Anywhere, a robotic process automation (RPA) solution provider. This collaboration is a complementary marriage of opposites with the potential to benefit both vendors.
Ansible from RedHat has steadily gained market share since its introduction and has now surpassed its two main rivals (underscoring how quickly things change in DevOps). Will Ansible push Chef and Puppet out of the open-source configuration management tool market?
In its latest release, Ayehu has enabled users to create custom activities. This marks a significant shift in Ayehu’s product strategy.