Adobe Charges Ahead on Driving Compelling Personalization Using AI
Adobe Experience Cloud is a mainstay solution in the marketing orchestration and customer experience space. Adobe recently announced improvements to Adobe Experience Manager (AEM) that take advantage of the machine learning capabilities in Sensei’s AI engine.
These new capabilities are aimed at improving the dynamic personalization capabilities present within AEM. Dynamic personalization involves the use of known attributes about a customer or prospect (such as age, location, or past consumption patterns) to drive personalized content and services in real time. Adobe’s research has shown that consumers are 51% more likely to make a purchase and 49% more likely to exhibit brand loyalty when content and collateral are delivered in a personalized capacity.
Adobe Sensei is now being used to drive personalization at scale within AEM. Highlights of the new capabilities include using smart tags to automate video asset searches for more personalized content and using smart cropping to automatically crop videos for social channels based on defined parameters.
Enterprises looking to improve their personalization and content management capabilities will find these capabilities a welcome addition. However, they are unlikely to create a sufficiently augmented value profile to make Adobe a financially viable option for smaller organizations that don’t have room in the budget to make the case for a Cadillac solution.
- Customers are significantly more likely to purchase a product and demonstrate brand loyalty when experiences are tailored to their needs.
- Adobe’s recently announced improvements to Adobe Experience Manager are built around using machine learning to create more personalized experiences.
- While Adobe is a high-end – and therefore expensive – vendor, these improvements should be capitalized on by large enterprises looking to improve the efficacy of content delivery using dynamic personalization.
Want to Know More?
Build a Strong Technology Foundation for Customer Experience Management
My Firewall Is Smarter Than Your Firewall
Next-generation firewalls were smarter than previous firewalls, able to deeply analyze traffic and integrate with complementary security solutions. Today our needs are more complex, however, with a 742% increase in software supply chain attacks over the past three years. Sonatype Nexus Firewall has been paying attention and claims its firewall product is smarter about these attacks.
Your Internet Secret Service, Otherwise Known as External Attack Surface Management (EASM)
Have you ever thought of what else you could do to take your security operations center (SOC) to the next level and focus on prevention? Look no further – external attack surface management (EASM) was a popular managed service and topic of discussion at Rivest–Shamir–Adleman (RSA) Conference 2023, named after a popular public-key cryptosystem.
Can Hillstone Networks Position Its StoneOS to Take Firewalls Beyond the Next Generation?
Hillstone Networks has positioned itself as a robust and feature-rich provider of not only hardware but also security solutions. With its ZTNA 3.0 release and support for centralized management of IoT assets and incident response, the company embodies a next-generation firewall.
Acronis Offers a Unique Endpoint Protection and Data Recovery Package Tailored for the Small to Medium-Sized Business
Acronis hopes to overtake many competitors in the data recovery and endpoint protection solution space by forging partnerships with many MSSPs and appealing to the SMB market. The company has doubled down by hiring the former CEO of GoDaddy, who is committed to reinvesting in its technology and increasing and improving its product line.
Zoho Announces Trident to Power Workplace’s UCaaS Capabilities
Zoho, a multinational software and web-based business tool provider, has announced the launch of Trident – a hub that brings Zoho’s pre-existing and new unified communications capabilities into a single pane of glass. How will Trident’s addition to Workplace impact customer migrations from Microsoft and Google.
Next-Gen EDR/MDR/XDR – Field Effect Covalence
Field Effect Covalence is an EDR/MDR/XDR offering that translates chaos into order.
Will Avaya’s Five-Step Transformation Strategy Generate a Stronger Outlook for 2023?
To revitalize and strengthen business transformation, Avaya has outlined a five-step plan for restructuring its product lines, go-to-market strategy, and balance sheet. This tech note evaluates these five steps, highlighting the main contingencies for each step’s successful rollout.
Informatica World 2022 Highlights
On May 24-25, Informatica held its annual conference in Las Vegas – the first time “in-person” since the beginning of the COVID-19 pandemic.
Are You In or Out? How to Source Application Development
Custom application development is a strategic differentiator in the digital economy. Organizations need to make good decisions on how to insource or outsource that development or they risk bad software … and worse results.