Zapier Customer Reviews 2026 | Data Integration

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Zapier

Composite Score

8.7 /10

CX Score

9.0 /10

178 Reviews Write a Review

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What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2026 Data Quadrant Champion

Latest Award, 2026

6 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Saves Time

Feature Ratings

Average 81

Real-Time Integration & CDC

iPaaS

Exception Handling and Notifications

Data Virtualization

Batch Integration

Synchronization and Replication

Administrative Features

Data Security

Pipeline Orchestration & Workflow

Data Quality Profiling and Cleansing

Multi-Channel Support

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Zapier Videos

Zapier Reviews

Abhishek K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Interoperable App Connections & Task Automation!

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

-Zapier supports most of the apps that we use in our day to day work. Task creation workflow is easy to use and doesn't require any coding skills. -It also supports Alexa & Google Assistant. Zapier is also available as a skill for Amazon Alexa. -Due to the wide array of supported apps, we can even use it for automating our tedious personal tasks or to receive notifications in case of certain triggers.

What is your favorite aspect of this product?

We use Zapier to connect our business apps. It not only saves time but also takes care of certain activities in our absence. I have also configured it to receive SMS on specific triggers which helps when my internet connectivity is bad or non existent.

What do you dislike most about this product?

-For creating multi-step zaps, user needs to be aware of all the conditional branches. -Alexa connection expires frequently, we have to reconnect the skill & re-login Zapier account each time.

What recommendations would you give to someone considering this product?

It's a great tool for linking various workflows from different platforms, in a true sense this is real world automation!

Pros

Helps Innovate
Reliable
Enables Productivity
Inspires Innovation

Hanifat O.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2024

User friendly

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

User friendly

What is your favorite aspect of this product?

Integrations with third-party softwares

What do you dislike most about this product?

Nothing at the moment

What recommendations would you give to someone considering this product?

Great features! I recommend

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Thomas W.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Game changer for any business!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

The usability and how easy it is to connect two applications together. Before Zapier it would require weeks of coding or high level knowledge of webhooks.

What is your favorite aspect of this product?

Ease of use and affordability

What do you dislike most about this product?

Not many HubSpot integrations available

What recommendations would you give to someone considering this product?

Start small and reach out to customer support if needed

Pros

Helps Innovate
Unique Features
Saves Time
Continually Improving Product

Zapier

What is Zapier?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Zapier Ratings

88 Likeliness to Recommend

1 Since last award

95 Plan to Renew

2 Since last award

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real-Time Integration & CDC Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Pipeline Orchestration & Workflow Includes publishing, promoting and overseeing APIs and Orchestration Services.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Multi-Channel Support The ability to support and connect with channels including Cloud Services, Big Data Platforms, web, mobile, social, IoT, wearables, etc.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zapier Videos

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Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Abhishek K.

Interoperable App Connections & Task Automation!

Likeliness to Recommend

Pros

Hanifat O.

User friendly

Likeliness to Recommend

Pros

Thomas W.

Game changer for any business!

Likeliness to Recommend

Pros

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Feature Ratings

Real-Time Integration & CDC

iPaaS

Exception Handling and Notifications

Data Virtualization

Batch Integration

Synchronization and Replication

Administrative Features

Data Security

Pipeline Orchestration & Workflow

Data Quality Profiling and Cleansing

Multi-Channel Support

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training