Tableau Logo Award Winner Product Badge
Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.8 /10
CX Score
9.0 /10

What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Acts with Integrity
  • Helps Innovate
  • Fair

Feature Ratings

Average 84

Dashboard

88

Data Exploration and Visualization

87

Data Connectors and Data Mashup

85

Collaboration

85

Operational Reporting Capabilities

83

BI Security

83

Self Service and Ad Hoc Capabilities

82

BI Platform Administration

82

Intelligent Alerts and Notifications

81

Mobile

77

Vendor Capability Ratings

Average 82

Business Value Created

85

Quality of Features

84

Breadth of Features

84

Ease of Implementation

84

Ease of Data Integration

83

Ease of IT Administration

82

Ease of Customization

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

81

Usability and Intuitiveness

80

Vendor Support

78

Tableau Reviews

Marcello L.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Transforms CRM data to Predictive Insights

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

It is possible to directly embed dashboards and insights into CRM pages and this makes analytics more actionable within workflow and this is an added advantage as there no switching apps to find reports

What is your favorite aspect of this product?

Providing actionable analytics whose insights are inside CRM interface ensuring that CRM analyst sees among others the top-performing segments, pipeline dashboard and the lead conversion prediction

What do you dislike most about this product?

To enjoy advanced analytics and the Einstein abilities, you have to get a premium license and this always affects a firm’s ROI if it was not budgeted correctly

What recommendations would you give to someone considering this product?

When beginning, start with the descriptive dashboards and later expand to the predictive models for easier adoption and best analytics outcomes

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sarah A.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2026

‎Turn data into actionable insights

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

The data blending feature of Tableau is extremely helpful when combining datasets from multiple sources. It makes it easy to customize dashboards according to different department needs. The platform supports collaborative analytics, allowing us to work on dashboards together effectively.‎

What is your favorite aspect of this product?

‎The drag-and-drop interface makes data visualization intuitive, even for non-technical team members like me. I love how easily I can connect Tableau to multiple data sources without writing complex code. The real-time data updates keep my dashboards always current and reliable for decision-making.

What do you dislike most about this product?

‎I find the combination of simplicity and power unmatched in other BI tools. I’m completely satisfied with Tableau and haven’t encountered any issues worth mentioning.

What recommendations would you give to someone considering this product?

I recommend that you use Tableau’s built-in sample datasets to practice creating dashboards and visualizations before connecting to real business data.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Caring

Richard T.

  • Role: Consultant
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

Results of our leadership program visualization.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableau can allow me to present complicated program and survey data in easy-to-understand visuals.

What is your favorite aspect of this product?

I enjoy transforming raw attendance sheets and feedback spreadsheets into dashboards, and thus I can immediately see what cohorts are performing well and which workshops require some adjustments.

What do you dislike most about this product?

I do not like the fact that adding or removing a few fields to a field will occasionally cause a chart to break and I have been leaning on our volunteer data person to assist in fixing the broken views.

What recommendations would you give to someone considering this product?

My advice would be to begin with a single evaluation dashboard, which is quite simple in metrics, and distribute it during workshops to ensure that your team utilizes the insights in the planning process.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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