What is SurveyMonkey?
SurveyMonkey is the world’s most popular AI-powered platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.
Company Details
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Get AssistanceSurveyMonkey Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
91 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SurveyMonkey?
Pros
- Reliable
- Effective Service
- Inspires Innovation
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Drag and Drop Design
Security
State Transformation
Workflow Automation
APIs and Integration
Mobility
Electronic Signatures
Version Management
Data Analysis and Survey Function
Field Configuration and Customization
Vendor Capability Ratings
Business Value Created
Usability and Intuitiveness
Ease of Customization
Quality of Features
Ease of Implementation
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
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SurveyMonkey Reviews
Tushar K.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2025
Great product to use !!
Likeliness to Recommend
What differentiates SurveyMonkey from other similar products?
it has very good Form Performance Metrics that helps a lot.
What is your favorite aspect of this product?
The product comes with Analyze form traffic and user behavior, this is a great aspect of the product.
What do you dislike most about this product?
Not really. All good from my standpoint !!
What recommendations would you give to someone considering this product?
Ai features in the product will help more to the end users.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Abhishek J.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Average product for getting poll and opinion
Likeliness to Recommend
What differentiates SurveyMonkey from other similar products?
Wufoo stands out for its simplicity and ease of use, particularly for non-technical users. It offers a drag-and-drop interface with customizable form templates, making it easy to create forms quickly. Wufoo integrates well with a variety of tools like PayPal for payments and Google Sheets for data management. However, it’s less feature-rich than some advanced competitors, making it more suitable for small businesses or individuals who need straightforward form creation without the complexity of high-end analytics or custom logic.
What is your favorite aspect of this product?
My favorite aspect of Wufoo is its user-friendly interface and drag-and-drop form builder, which makes it easy for anyone, regardless of technical skill, to create professional forms quickly. It’s great for businesses or individuals needing basic forms with reliable integrations, such as payment processing through PayPal, without the steep learning curve of more complex form builders.
What do you dislike most about this product?
What I dislike most about Wufoo is its limited customization and reporting capabilities. The form design options are fairly basic, lacking the advanced themes or layouts offered by competitors like Typeform. Additionally, the analytics and conditional logic features are somewhat restricted, making it harder to build complex, dynamic forms or gain in-depth insights from the data collected.
What recommendations would you give to someone considering this product?
Wufoo is perfect for users looking for a simple, intuitive form-building tool with basic customization and integration options. It's especially useful for small businesses or personal projects that need straightforward forms without complex logic or workflows. However, if you need advanced analytics, reporting, or design capabilities, you might want to explore more feature-rich options like Typeform or Zoho Forms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Shannon W.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted May 2026
Decent Survey Builder but Lacks Customization
Likeliness to Recommend
What differentiates SurveyMonkey from other similar products?
SurveyMonkey is a standard survey and online form builder, but I don't think it stands out. It provides the basic features you need. The quality of the analytics provided are quite good even on free plans, which is great.
What is your favorite aspect of this product?
SurveyMonkey is easy to use I can quickly build a survey by dragging and dropping in different types of questions I want into my survey. I like that SurveyMonkey provides analytics for your survey results, which has helped me easily understand my data.
What do you dislike most about this product?
There aren't many customization options for the forms to make them match my branding or look very aesthetically pleasing. A lot of features are also restricted to the paid plans, so free users won't be able to store their past surveys/data or make surveys longer than 10 questions.
What recommendations would you give to someone considering this product?
I would consider your budget before purchashing SurveyMonkey, since you won't get many features unless you spend a decent amount on a subscription. If your online form/survey needs are quite simple, you may be better off using a lower-cost or free software.
Pros
- Respectful
- Acts with Integrity
- Trustworthy
- Efficient Service
Cons
- Commodity Features
- Slower Product Innovation
- Less Performance Enhancing
Please tell us why you think this review should be flagged.
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