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SugarCRM

SugarAI

Composite Score

8.7 /10

CX Score

8.9 /10

137 Reviews Write a Review

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In Partnership With SelectHub

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What is SugarAI?

SugarAI (formerly SugarCRM) is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

Company Details

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Awards & Recognition

SugarAI won the following awards in the Customer Relationship Management - Midmarket category

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2026 Emotional Footprint Champion

Latest Award, 2026

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2026

10 Top Rated Capabilities

9 Top Rated Features

2025

Service Experience
Contract Negotiation
Conflict Resolution

2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

1 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Service Experience
Contract Negotiation
Conflict Resolution

2022

SugarAI Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SugarAI.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SugarAI?

0% Negative

3% Neutral

97% Positive

Pros

Caring
Fair
Respectful
Client's Interest First

Feature Ratings

Average 86

Lead Management

Account and Contact Management

Collaboration

Activity and Workflow Management

Sales Management

Mobile

Telephony and Call Center Management

Marketing Management

Quote Contract and Proposal

Customer Service Management

Analytics and Reporting

Vendor Capability Ratings

Average 85

Ease of Customization

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Implementation

Business Value Created

Availability and Quality of Training

SugarAI Screenshots

SugarAI Downloads

sugar-enterprise-on-premises-crm-overview (1)

sugar-sell-sales-crm-overview-en (1)

case-study-casabaca-toyota

case-study-e2b-teknologies

case-study-star2star

case-study-bishop-wisecarver

SugarAI Videos

SugarAI Reviews

RAY Q.

Role: Information Technology
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2021

Good value for money, easy to use and customise

Likeliness to Recommend

9 /10

What differentiates SugarAI from other similar products?

I would say cost, ease of use, frequent updates, good support and lots of connectivity options with other apps and systems.

What is your favorite aspect of this product?

ease of use and easy to learn customization ability.

What do you dislike most about this product?

upgrades were a bit troublesome when not on the cloud platform but since we meovd to the cloud they are automatic so no real hates anymore

What recommendations would you give to someone considering this product?

give it a try, ensure someone specializes and takes ownership and undergoes some training on how to customize the system to suit your requirements

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Trustworthy

Kristjan G.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2021

Very easy to use and priced fairly.

Likeliness to Recommend

9 /10

What differentiates SugarAI from other similar products?

Very customizeable

What is your favorite aspect of this product?

How customizeable it is

What do you dislike most about this product?

Some modules are way out of date and need refreshing

What recommendations would you give to someone considering this product?

Give SugarCRM a very good look and comparison before moving on. It is well worth the price and does check perfectly into many boxes.

Pros

Continually Improving Product
Caring
Helps Innovate
Reliable

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Aug 2021

Easy to maintain, customize and use. Love it!

Likeliness to Recommend

10 /10

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

SugarAI

What is SugarAI?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

SugarAI Ratings

89 Likeliness to Recommend

96 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love SugarAI?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SugarAI Screenshots

Sell ScreenShot_Victoria Tsai_laptop

SugarAI Downloads

sugar-enterprise-on-premises-crm-overview (1)

sugar-sell-sales-crm-overview-en (1)

case-study-casabaca-toyota

case-study-e2b-teknologies

case-study-star2star

case-study-bishop-wisecarver

SugarAI Videos

Reinventing CRM: Let the Platform do the Work

SugarConnection 2019 Cireson | SugarCRM Event Takeaways

Star2Star and SugarCRM

Introducing High-Definition Customer Experience (HD-CX)

SugarAI Reviews

RAY Q.

Good value for money, easy to use and customise

Likeliness to Recommend

Pros

Kristjan G.

Very easy to use and priced fairly.

Likeliness to Recommend

Pros

Easy to maintain, customize and use. Love it!

Likeliness to Recommend

Pros

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Feature Ratings

Lead Management

Account and Contact Management

Collaboration

Activity and Workflow Management

Sales Management

Mobile

Telephony and Call Center Management

Marketing Management

Quote Contract and Proposal

Customer Service Management

Analytics and Reporting

Vendor Capability Ratings

Ease of Customization

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Implementation

Business Value Created

Availability and Quality of Training