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SugarAI

Sugar Sell

Composite Score

8.9 /10

CX Score

9.1 /10

146 Reviews Write a Review

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In Partnership With SelectHub

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What is Sugar Sell?

Sugar Sell (formerly Sugar CRM) is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

Company Details

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Awards & Recognition

Sugar Sell won the following awards in the Customer Relationship Management - Midmarket category

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2026 Emotional Footprint Champion

Latest Award, 2026

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2026

10 Top Rated Capabilities

9 Top Rated Features

2025

Service Experience
Contract Negotiation
Conflict Resolution

2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

1 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Service Experience
Contract Negotiation
Conflict Resolution

2022

Sugar Sell Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sugar Sell.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sugar Sell?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Caring
Respectful
Transparent

Feature Ratings

Average 86

Lead Management

Account and Contact Management

Collaboration

Activity and Workflow Management

Telephony and Call Center Management

Sales Management

Marketing Management

Analytics and Reporting

Mobile

Quote Contract and Proposal

Customer Service Management

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Vendor Support

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Sugar Sell Screenshots

Sugar Sell Downloads

sugar-enterprise-on-premises-crm-overview (1)

sugar-sell-sales-crm-overview-en (1)

case-study-casabaca-toyota

case-study-e2b-teknologies

case-study-star2star

case-study-bishop-wisecarver

Sugar Sell Videos

Sugar Sell Reviews

David-Alexandre K.

Role: Sales Marketing
Industry: Shipping
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2025

A must-have platform for business management

Likeliness to Recommend

9 /10

What differentiates Sugar Sell from other similar products?

Unique relationship with Customer Experience team Constant innovation Ease of customization Ability to interface with other systems

What is your favorite aspect of this product?

Ease of use, customization: it is a living tool which we can adjust to our needs over time

What do you dislike most about this product?

Nothing in particular, now that the look and feel has been modernized

What recommendations would you give to someone considering this product?

Sugar CRM is a critical tool for our company. It gives us 360° visibility on our account database and our business pipeline and is used at every level to monitor and drive our growth. Since we started using the tool in 2014, it has constantly evolved and improved, as has our relationship with the Sugar team.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Damilola O.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

Reliable CRM

Likeliness to Recommend

10 /10

What differentiates Sugar Sell from other similar products?

SugarCRM stands out for its strong customization options and flexible deployment—whether on-premise or cloud—giving businesses full control over their CRM experience.

What is your favorite aspect of this product?

My favorite part is how customizable it is—you can tailor workflows and fields to fit your exact business needs without feeling boxed in.

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

Plan your customization carefully to avoid complexity, and make sure to invest in training so your team gets comfortable—this CRM shines when set up right!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ashutosh K.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

A Solid Marketing Automation Tool for Growing

Likeliness to Recommend

9 /10

What differentiates Sugar Sell from other similar products?

SalesFusion stands out with strong CRM integrations, sales-aligned features, and easy-to-use marketing automation tailored for mid-sized businesses. It combines email, lead nurturing, landing pages, & analytics in one platform, offering great value without the complexity of enterprise tools.

What is your favorite aspect of this product?

My favorite aspect of SalesFusion is its **seamless CRM integration**, which helps align marketing and sales teams effortlessly. This makes lead management, tracking, and nurturing much smoother—especially for mid-sized businesses looking to grow without complex setups.

What do you dislike most about this product?

The most disliked thing about this is.The main drawback of SalesFusion is its **limited advanced customization options** compared to larger competitors. While it's user-friendly, power users may find the reporting and automation features somewhat basic or restrictive for highly complex campaigns.

What recommendations would you give to someone considering this product?

I will suggest always to my friends but make sure your CRM is compatible to get the most value. It's a great fit for mid-sized teams wanting easy automation and sales alignment, but if you need advanced analytics or deep customization, explore your needs carefully before committing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Sugar Sell

What is Sugar Sell?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Sugar Sell Ratings

89 Likeliness to Recommend

96 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Sugar Sell?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Activity and Workflow Management Text or code-based and visual workflow designers.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Sugar Sell Screenshots

Sell ScreenShot_Victoria Tsai_laptop

Sugar Sell Downloads

sugar-enterprise-on-premises-crm-overview (1)

sugar-sell-sales-crm-overview-en (1)

case-study-casabaca-toyota

case-study-e2b-teknologies

case-study-star2star

case-study-bishop-wisecarver

Sugar Sell Videos

Reinventing CRM: Let the Platform do the Work

SugarConnection 2019 Cireson | SugarCRM Event Takeaways

Star2Star and SugarCRM

Introducing High-Definition Customer Experience (HD-CX)

Sugar Sell Reviews

David-Alexandre K.

A must-have platform for business management

Likeliness to Recommend

Pros

Damilola O.

Reliable CRM

Likeliness to Recommend

Pros

Ashutosh K.

A Solid Marketing Automation Tool for Growing

Likeliness to Recommend

Pros

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1
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Feature Ratings

Lead Management

Account and Contact Management

Collaboration

Activity and Workflow Management

Telephony and Call Center Management

Sales Management

Marketing Management

Analytics and Reporting

Mobile

Quote Contract and Proposal

Customer Service Management

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Vendor Support

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training