Sprout Social Logo Award Winner Product Badge
Sprout Social Logo Award Winner Product Badge
Sprout Social

Sprout Social

Composite Score
8.7 /10
CX Score
8.9 /10
Sprout Social
8.7 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Midmarket category

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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

96 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

2% Negative
6% Neutral
92% Positive

Pros

  • Respectful
  • Enables Productivity
  • Performance Enhancing
  • Acts with Integrity

Feature Ratings

Average 84

Social Media Channel Integration Inbound

87

Social Response Management

86

Social Media Channel Integration Outbound

85

Social Moderation and Workflow Management

85

Campaign Execution

84

Dashboards and Visualization

84

Social Post Archival

82

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Quality of Features

84

Business Value Created

83

Availability and Quality of Training

83

Ease of Customization

83

Ease of Data Integration

82

Breadth of Features

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Sprout Social Reviews

Joseph B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

I Have never used such a great social Management

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Sprout SMB has greatly helped us to manage our social media accounts everything has exponentially changed since we started using this software, production has moved in the right direction. Doing the campaign of our product it has been automated something that has made our customers enjoy everything. From the same, we have been able to do a comparison with others gauging ourselves so as to get improvements in any area of demand and it is easy to obtain reports and feedbacks from the customers enhancing the customer and business relationship.

What is your favorite aspect of this product?

First of all, this product is a time saver this is enhanced well by the automation feature. With Sprout, there is efficiency in doing the work. Feedback is always gotten from the customer thus being able to know the customer reactions to your product. It is the perfect tool when it comes to collaboration. Does very impressive in campaign management and scheduling or rather Calendar management.

What do you dislike most about this product?

Nothing to dislike at all.

What recommendations would you give to someone considering this product?

You are looking for a social management tool I can assure and guarantee you that Sprout is the best you can have and experience a difference.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Susan D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to Use and Implement but Limited Features

Likeliness to Recommend

7 /10

What differentiates Sprout Social from other similar products?

It covers a wide range of social media channels and is fairly reliable. Also, pretty easy to use with multiple clients. Price is moderate range based on competitor analysis.

What is your favorite aspect of this product?

I like the visual calendar where you can see all the posts done on each platform. Very quick, simply, useful visual that I haven't seen in any other social media management program.

What do you dislike most about this product?

Customer support isn't the most helpful. Upgrades are far and few between. Would like it feedback from users was more integrated into updates and their future road map. Also, the overall platform could used a facelift. Also, data and engagement is limited. Their forte is definitely scheduling.

What recommendations would you give to someone considering this product?

Evaluate how important data, interaction, and upgrades are. This solution worked for us knowing it'd be a short term (2-4 year commitment). We have yet to find something to switch to that checks all the necessary boxes but Sprout Social does check most of our boxes for now, just not all.

Pros

  • Security Protects
  • Enables Productivity
  • Trustworthy
  • Unique Features

Cons

  • Slower Product Innovation
  • Less Caring
  • Inhibits Innovation

Benjamin C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Sprout SMB a strong boot to Small businesses.

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

With a readily available social media platform, today were able to carry out our marketing very well through social media with the help of software such as Sprout SMB to do it so perfectly, with this kind of software helping us to run the business we are able to reach to our customers very fast and also developing a good collaboration with them. This software enables us to campaign for our product on the social medial where we are able to reach many thus increasing the number of our customers. Mostly for a small and upcoming business, there might be issues on the product but we are able to rectify them from the feedback.

What is your favorite aspect of this product?

The feature of obtaining feedback is very important on this growing business because you are able to monitor what is happening at the end-use of the product and need be of rectification you are able to note and rectify. With such software we are able to save a lot of time within the organization and doing contact campaigning for the products is tedious and time-consuming but with the software, one is able to reach many people in a very short time. Efficiency is realized in doing the marketing due to a smooth workflow enhanced much better by good collaboration which enables the organization to reach its set end goals.

What do you dislike most about this product?

Sprout SMB has shown a tremendous input towards the great growth of our business to an upgraded standard pleasing us customers and for sure we have found no misfortunes with this software thus no dislike on it.

What recommendations would you give to someone considering this product?

Wow !! feeling grateful to recommend this awesome software, for the very many businesses that are in their initial stages of starting to grow and develop I can boldly urge them to use the social Sprout for the sake of their business development .this software can never disappoint you for choosing it for it will increase efficiency, save time for your business in product advertisement and general help you reach the set goal for your business organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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