Sprout Social Customer Reviews 2026 | Social Media Management

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Sprout Social

Composite Score

8.4 /10

CX Score

8.5 /10

168 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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5 Top Rated Capabilities

2 Top Rated Features

2025

3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

94 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

4% Neutral

93% Positive

Pros

Respectful
Client Friendly Policies
Enables Productivity
Efficient Service

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Asset Management

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring & Listening

Score 8.2

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

karan b.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

10/10 as a Social media management tool

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

I use this software mainly for publishing and generate the reports and i like how we can tag other account at the publishing page without going back to edit the post

What is your favorite aspect of this product?

I like how it is easy to use and we can publish the content according to our content calendar it will save our most of the time

What do you dislike most about this product?

Right now i haven't faced any issue with this tool

What recommendations would you give to someone considering this product?

I will surely recommend this product because it is easy to use and we can automate our posting and it shows the analytics that help us improve our upcoming strategies Highly recommended !!

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Zethi B.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

I highly recommend Sprout.

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

The audience listening capability of Sprout social is unrivalled by any other social media management program which I have tried. We have leveraged it to track thousands of conversations happening on various social media programs, around topic of interests most critical to our product and services.

What is your favorite aspect of this product?

The Optimal Send Time feature on Sprout has been most appealing to me. This feature examines our engagement history with social media audience over a specific period of time, and uses the data generated to predict the ideal time for us to post contents to our audience on various social media programs. Sprouts Optimal send feature has greatly helped us to maximize audience engagement.

What do you dislike most about this product?

There is no way to like posts or comments on Instagram, directly from the Sprout social media management interface. This is the only area where I can say, I have reservations about my use of Sprout.

What recommendations would you give to someone considering this product?

Sprout social connects different areas of social media management like engagement, listening , publishing and analytics together.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Madi M.

Role: Sales Marketing
Industry: Agriculture
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2024

This product is extrememly helpful!

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Sprout social is always evolving and becoming a better platform.

What is your favorite aspect of this product?

My favorite part of the platform is having all social media channels for multiple companies under one platform. It makes it easy for me to monitor and see analytics. It also is straightforward to post.

What do you dislike most about this product?

The price - it is pretty expensive.

What recommendations would you give to someone considering this product?

Ensure it works for your company and know what you want to get out of the product.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

85 Likeliness to Recommend

94 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring & Listening

Sprout Social Reviews

karan b.

10/10 as a Social media management tool

Likeliness to Recommend

Pros

Zethi B.

I highly recommend Sprout.

Likeliness to Recommend

Pros

Madi M.

This product is extrememly helpful!

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Asset Management

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

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Ease of IT Administration

Vendor Support