What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
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Since last award
93 Plan to Renew
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Since last award
81 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Client Friendly Policies
- Efficient Service
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Asset Management
Campaign Execution
Social Moderation and Workflow Management
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Sprout Social Reviews
Danny L.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Apr 2022
Extensive features
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The sheer breadth of features available. There are so many different ways to customize your Social listening
What is your favorite aspect of this product?
The ability to format media (i.e. photo dimensions for different platforms) within the publishing tool
What do you dislike most about this product?
The quantity of features can be a double-edged sword; sometimes it can take a while to locate a specific tool
What recommendations would you give to someone considering this product?
Overall, it's a really solid way to publish and moderate Social content. The support team is also very attentive
Pros
- Respectful
- Helps Innovate
- Performance Enhancing
- Enables Productivity
Cons
- Under Delivered
- Less Transparent
Please tell us why you think this review should be flagged.
Katlyn K.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Mar 2022
Easy to use
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Easier end user applications
What is your favorite aspect of this product?
How easy it is to learn and schedule posts.
What do you dislike most about this product?
These varying platforms will always provide challenges to scheduling posts. It's a pain to have to customize each platform separately, and Instagram doesn't make it easy.
What recommendations would you give to someone considering this product?
It is costly. But easy to customize and have multiple accounts. Good for bigger companies with many users.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Alex S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Creates efficiencies that save us a lot of time
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout Team collaboration tool is what attracted us to implement it. It has made a difference in our organization's collaborating experience and made it superior enabling teams to finish tasks effortlessly. Sprout’s team collaboration tools are particularly outlined to assist groups in increment visibility and accomplish workflow effectiveness. Its seamless integration with our existing tools has improved pulling of data and synchronizing them together. I love its ease of use that has made the learning curve less steep.
What is your favorite aspect of this product?
My favorite aspect of the product is the social listening tool that helps us better understand what the discussions are around our brand within the computerized space, it lets us make beyond any doubt we’re ruling share of voice in our industry in a significant, impactful, and positive way. Sprout’s progressed analytics rapidly got to be a favorite feature too. It’s imperative for all of us to have a line of locating into what’s going on, so we all get together routinely to do a profound plunge into our analytics, and growing is truly a tremendous component of that. It permits us to pull data in a steady and simple way.
What do you dislike most about this product?
Sprout Team is becoming everyone's favorite tool across our organization. I have nothing i dislike about the tool.
What recommendations would you give to someone considering this product?
Sprout Team has helped us better understand who our target audience is, how we can be most relevant and effective, and really take a customer-first approach. That was difficult for us to do before without having all the dots connected. Sprout Team has really helped us get to the next level as it relates to creating a truly engaged network, rather than just a one-way brand microphone. Sprout Team created efficiencies that save us a lot of time. People talking to us are going to get a much faster response than they would have otherwise.
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
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