Sprout Social Customer Reviews 2025 | Social Media Management

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Sprout Social

Composite Score

8.5 /10

CX Score

8.6 /10

122 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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5 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

5% Neutral

92% Positive

Pros

Respectful
Client Friendly Policies
Efficient Service
Helps Innovate

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring

Score 8.4

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Ruben S.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Enables Productivity
Effective Service
Saves Time

Preetesh P.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2023

Robust & Helpful Social Media Manager

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

Our all-in-one social management solution, Sprout Social, enables our clients to do more with their social media campaign. Improve audience engagement, optimise publishing operations, interact in real time, and transform social data into actionable insights—all at scale.

What is your favorite aspect of this product?

We recently transitioned from HubSpot to Sprout for social. Sprout's team was really helpful in allowing us to conduct a trial so we could understand how to use the tool, onboarding our hundreds of social accounts, and assuring we knew how to use all of the most important capabilities for our small team to achieve our social goals. The ability to view all messages from many connections and searches in a single mailbox.

What do you dislike most about this product?

I'd want to be able to save a draught without applying it for approval under the draughts area. It would be nice to be able to tag LinkedIn members in postings as well. I wish the regular view of the calendar looked better when exported to PDF. The content should include the whole copy as well as a larger thumbnail of the accompanying material. Also, when I publish fails, it would be fantastic to have more details than simply "unknown error".

What recommendations would you give to someone considering this product?

When it comes to posting, Sprout Social assists me in staying organised. I like the offered content calendar. In addition, the support personnel is superb. When I have a query, they always respond swiftly. I highly recommend Sprout Social for social media management work.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Ashley M.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Love working with the team and product

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

The service before and during using sprout social

What is your favorite aspect of this product?

The dashboard is very friendly and you can integrate many applications

What do you dislike most about this product?

Employee Advocacy isnt included automatically

What recommendations would you give to someone considering this product?

Definitely trial the product before using !

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring

Sprout Social Reviews

Ruben S.

Likeliness to Recommend

Pros

Preetesh P.

Robust & Helpful Social Media Manager

Likeliness to Recommend

Pros

Ashley M.

Love working with the team and product

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration