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Skyword

Skyword Content Marketing Platform

Composite Score

8.2 /10

CX Score

8.4 /10

12 Reviews Write a Review

Claim Software

What is Skyword Content Marketing Platform?

Put an end to strategic drift, operational chaos, and go-live surprises with the Skyword360 content marketing platform.

Company Details

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Skyword Content Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Skyword Content Marketing Platform?

0% Negative

7% Neutral

93% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 88

Advanced Audio Management

100

Web Experience Management Integration

Content Creation

Editorial Calendar

Personalization/Audience Targeting

Advanced Video Management

Content Analytics

Content Campaign Management

Editorial Workflow

DAM (Digital asset management) Integration

Multi-Channel Distribution

Vendor Capability Ratings

Average 89

Ease of Implementation

100

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Quality of Features

Ease of IT Administration

Skyword Content Marketing Platform Reviews

Seethalakshmi M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

User-Friendly Content Marketing Platform

Likeliness to Recommend

10 /10

What differentiates Skyword Content Marketing Platform from other similar products?

Skyword stands out with its seamless content creation, management, and performance analytics all in one platform. Its focus on storytelling and audience engagement, combined with AI-driven insights, enhances content strategy. The platform's user-friendly interface and scalability make it ideal for both small teams and large enterprises.

What is your favorite aspect of this product?

What do you dislike most about this product?

One downside of the Skyword Content Marketing Platform is that its learning curve can be steep for new users. Additionally, some users may find its reporting tools somewhat limited compared to other platforms. Lastly, customization options for templates and workflows could be more flexible.

What recommendations would you give to someone considering this product?

I recommend fully exploring Skyword’s content creation and performance tracking features to leverage its AI-driven insights for better strategy. Take the time to train your team on the platform to ensure smooth adoption and maximize productivity. Also, integrating with other tools you use can provide a more seamless and comprehensive marketing workflow.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ayomide O.

Role: Information Technology
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Responsive product with an easy to use interface

Likeliness to Recommend

8 /10

What differentiates Skyword Content Marketing Platform from other similar products?

It has an amazing product for businesses

What is your favorite aspect of this product?

It has an easy interface

What do you dislike most about this product?

Nothing in particular. The product is very good and easy to use

What recommendations would you give to someone considering this product?

I'd recommend it as a good product and above others

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Petar'Barnes T.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Elevating Content Marketing Software

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

Skyword facilitates collaboration between businesses and freelance writers. This platform's workflow tools streamline the communication and collaboration process that is ensuring that everyone involved in content creation is on the same page, contributing to the efficiency of content production.

What do you dislike most about this product?

For users new to content marketing platforms, Skyword may present a learning curve. The platform's comprehensive features and tools can be overwhelming initially, and a more intuitive onboarding process could enhance the user experience for those less familiar with content marketing.

What recommendations would you give to someone considering this product?

While Skyword offers a comprehensive solution, improvements in pricing transparency and user onboarding could enhance the overall user experience. Despite these areas for improvement, Skyword remains a powerful tool for businesses serious about creating impactful content.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Skyword Content Marketing Platform

What is Skyword Content Marketing Platform?

Company Details

Need Assistance?

Skyword Content Marketing Platform Ratings

93 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love Skyword Content Marketing Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Content Creation Provides tools for creating content to be used and shared on the platform.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Skyword Content Marketing Platform Reviews

Seethalakshmi M.

User-Friendly Content Marketing Platform

Likeliness to Recommend

Pros

Ayomide O.

Responsive product with an easy to use interface

Likeliness to Recommend

Pros

Petar'Barnes T.

Elevating Content Marketing Software

Likeliness to Recommend

Pros

Feature Ratings

Advanced Audio Management

Web Experience Management Integration

Content Creation

Editorial Calendar

Personalization/Audience Targeting

Advanced Video Management

Content Analytics

Content Campaign Management

Editorial Workflow

DAM (Digital asset management) Integration

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Quality of Features

Ease of IT Administration