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ServiceNow

ServiceNow Software Asset Management

Composite Score

8.3 /10

CX Score

8.6 /10

26 Reviews Write a Review

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What is ServiceNow Software Asset Management?

Software Asset Management runs on a single-architecture platform, enabling faster outcomes to slash spending and license compliance risks. ServiceNow Software Asset Management is the only SAM solution that operates on a single platform with a common service data model.

Company Details

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Awards & Recognition

ServiceNow Software Asset Management won the following awards in the Software Asset Management category

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2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Product Impact
Contract Negotiation

2025

3 Top Rated Capabilities

2 Top Rated Features

2024

Contract Negotiation

2024

2 Top Rated Capabilities

2 Top Rated Features

2023

ServiceNow Software Asset Management Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ServiceNow Software Asset Management.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

2
Since last award

98 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ServiceNow Software Asset Management?

2% Negative

1% Neutral

97% Positive

Pros

Client's Interest First
Generous Negotitation
Friendly Negotiation
Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

Software Inventory Management

License Optimization Insights

Contract Management

Integration with IT Systems

Software Usage Metering

Cloud License Management

End to End Lifecycle Management

Data Center Analytics

Software Recognition Library

Audit Scheduling and Management

Vendor Capability Ratings

Average 84

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support

ServiceNow Software Asset Management Reviews

Dewang S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

All in one solution for SAM

Likeliness to Recommend

10 /10

What differentiates ServiceNow Software Asset Management from other similar products?

It has well defined tables, and is really easy to import data from various sources. All of this is possible due to their well structured training modules.

What is your favorite aspect of this product?

I like how convenient it is to create a record and its ability to automate license compliance and optimize software usage. It's integration with CMDB and CSDM makes it more amazing to use.

What do you dislike most about this product?

The most frustrating aspect is the complexity of initial setup and data normalization — getting accurate, normalized data from various sources takes a lot of time and effort, especially when discovery isn't clean.

What recommendations would you give to someone considering this product?

If you are looking for a product to manage software licenses within your company, then this is the goto product and it is a all in one solution.

Pros

Unique Features
Effective Service
Saves Time
Fair

Siva Sankar C.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2025

Robust Enterprise SAM Solution

Likeliness to Recommend

10 /10

What differentiates ServiceNow Software Asset Management from other similar products?

ServiceNow SAM stands apart from other SAM tools because it is natively integrated with the larger ServiceNow platform, ITSM, CMDB, and Procurement. The integrated solution offers more visibility, streamlined workflow, and automated processes than standalone SAM tools. Being able to link software assets to incidents, requests, and service lifecycles is a differentiator for a business organization.

What is your favorite aspect of this product?

The centralized repository of software licenses and automated discovery significantly cut down the work. Out-of-the-box compliance tracking and audit readiness functionality makes large and complex software infrastructures easy to handle. Integration with ITSM to automate software requests and approvals is an added bonus.

What do you dislike most about this product?

SaaS subscription tracking is still generally limited to that of professional SaaS management software. Additionally, more advanced license optimization suggestions (particularly for underutilized software) could be more proactive. Certain modules include additional licenses, which are an extra expense.

What recommendations would you give to someone considering this product?

ServiceNow SAM is most appropriate for large enterprises already established in the ServiceNow ecosystem. To get the most value out of it, maintain a healthy CMDB as SAM depends significantly on accurate configuration data. In case you have large SaaS portfolios, evaluate potential deficiencies and consider complementary solutions. Good internal processes and governance will provide maximum automation and ROI.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pranav C.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2025

ServiceNow Software Asset Management- overview

Likeliness to Recommend

10 /10

What differentiates ServiceNow Software Asset Management from other similar products?

Comprehensive integration, automation, and real-time asset tracking capabilities.

What is your favorite aspect of this product?

user friendly tool and easy to implement and easy to use.

What do you dislike most about this product?

i am not seeing any dislike in this product

What recommendations would you give to someone considering this product?

Evaluate software lifecycle needs, integrate with ITSM, leverage automation, and ensure accurate asset data management.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

ServiceNow Software Asset Management

What is ServiceNow Software Asset Management?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

ServiceNow Software Asset Management Ratings

93 Likeliness to Recommend

2 Since last award

98 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love ServiceNow Software Asset Management?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Software Inventory Management Detailed inventory cataloging of all software installations across devices to track exactly how many used and unused licenses are available for each application

License Optimization Insights Provide actionable insights, data, and recommendations to optimize software licensing and purchasing.

Contract Management Allocate software to contracts, store all contracts in a central repository, and manage contracts with alerts for upcoming renewals, payments, and expirations.

Integration with IT Systems Integrate with Active Directory, existing inventory tools, other ITSM vendors, and third-party procurement systems.

Software Usage Metering Includes out-of-the-box support for software usage tracking to identify heavily used or unused assets across the cloud and network and collect unused licenses.

Cloud License Management Monitor and manage as-a-service solutions, including SaaS, IaaS, PaaS licensing, public and private cloud.

End to End Lifecycle Management Solution provides logical workflows and templates for managing the entire software lifecycle from procurement through to retirement.

Data Center Analytics Information regarding capacity and challenges unique to datacenters, such as workload modelling, virtual licensing, and mapping virtual instances to hosts.

Software Recognition Library Includes built-in software library to enhance recognition of installed packages.

Audit Scheduling and Management The solution automates and schedules routine internal software compliance audits to verify compliance with license agreements and identify non-compliance issues

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

ServiceNow Software Asset Management Reviews

Dewang S.

All in one solution for SAM

Likeliness to Recommend

Pros

Siva Sankar C.

Robust Enterprise SAM Solution

Likeliness to Recommend

Pros

Pranav C.

ServiceNow Software Asset Management- overview

Likeliness to Recommend

Pros

2
Since last award

1
Since last award

3
Since last award

Feature Ratings

Analytics and Reporting

Software Inventory Management

License Optimization Insights

Contract Management

Integration with IT Systems

Software Usage Metering

Cloud License Management

End to End Lifecycle Management

Data Center Analytics

Software Recognition Library

Audit Scheduling and Management

Vendor Capability Ratings

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support