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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative
2% Neutral
98% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Data Visualization

86

Audience Demographics

86

Audience Segmentation

84

API Framework

84

Metadata Management

83

Real Time Workflow Automation

83

Customer Journey Modelling

83

Predictive Analytics

83

Conversion Analysis

82

Anomaly Detection

79

Cross Channel Attribution Analysis

79

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Implementation

86

Ease of Data Integration

85

Breadth of Features

85

Business Value Created

84

Ease of Customization

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Vendor Support

80

Usability and Intuitiveness

79

Availability and Quality of Training

78

Semrush Reviews

Justin L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Top Choice for SEO, with a Premium Price to Match

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

What sets SEMrush apart is its all-in-one digital marketing toolkit that delivers accurate and insightful data. Whether you're diving into SEO, PPC, content marketing, or competitive research, SEMrush has your back. It simplifies complex tasks and offers an intuitive interface, making it accessible for all levels of marketers. The platform's commitment to regular updates ensures you're always working with the latest insights. While there might be similar tools out there, SEMrush's reliability, comprehensive feature set, and user-friendly approach make it a standout choice for achieving success in the digital marketing world.

What is your favorite aspect of this product?

My favorite aspect of SEMrush is its comprehensive keyword research and analysis capabilities. SEMrush provides valuable insights into keyword performance, competition, search volume, and trend data. Users can effectively identify high-value keywords, optimize their content, and fine-tune their SEO and PPC strategies based on this data. This feature helps digital marketers make informed decisions and stay competitive in the ever-evolving online landscape.

What do you dislike most about this product?

I don't like how much you need to spend on additional features when you are already paying a lot for the base software. Sometimes they sunset free products only to release them under a new name as a paid tool you need to unlock. They may give you a free trial of some of their add-ons to get you hooked.

What recommendations would you give to someone considering this product?

For someone considering SEMrush, I recommend starting with a free trial to assess its suitability for your digital marketing needs. Clearly define your goals and invest time in learning the platform's features, which may have a learning curve. Utilize SEMrush's competitive analysis tools to stay ahead of competitors, and focus on mastering the keyword research tools for effective SEO and content strategy. Regular site audits can help you identify and resolve technical SEO issues. Consider your budget and which add-ons you'll need. SEMrush has a learning curve, so invest time in learning its various features and tools through tutorials.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Generous
  • Charges for Enhancements

Eduardo R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

intuitive and easy-to-use interface.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Firstly, it offers a wide range of tools and features, making it a comprehensive solution for digital marketing. From keyword analysis to competitor research, it covers all the important areas for optimizing a digital strategy.

What is your favorite aspect of this product?

its focus on SEO (Search Engine Optimization), as a user concerned about the positioning of my website in search engines, Semrush has been an invaluable tool to improve my SEO strategy.

What do you dislike most about this product?

One of the things I dislike a little about is its price, while I understand that it offers a lot of features and high quality data, the cost can be a little high for those on tighter budgets like me.

What recommendations would you give to someone considering this product?

I recommend that you evaluate your digital marketing needs and objectives. Be sure to review all the features and functionality of this platform to determine if they align with what you are looking for. Also, consider your budget and compare it with the different pricing plans they offer to find the most suitable option for you. Finally, take advantage of the support resources and tutorials it provides to get the most out of the tool.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Effective Service

RamMohan M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Great Product for SEO and Marketing Analytics

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush cost effective while comparing with other products in the market like Similarweb & Ahref and added features makes people to go ahead with SEMrush.

What is your favorite aspect of this product?

Collective Visual Dashboards for Projects Easy Competitor Analysis Local SEO for Each Resgion

What do you dislike most about this product?

Revised Pricing Model this year

What recommendations would you give to someone considering this product?

1.You can use SEMrush to evaluate your SEO & marketing strategy for your company 2. You can do Competitor Analysis of any website and get their marketing strategies in SEO, Paid Campaigns , Social Media. 3. Easy Segmentation of each categories for example Keywords, Local SEO, Listing Management.

Pros

  • Effective Service
  • Saves Time
  • Fair
  • Acts with Integrity

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