Semrush Customer Reviews 2025 | Customer Intelligence

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Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

68 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Real Time Workflow Automation

Customer Journey Modelling

Predictive Analytics

Conversion Analysis

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Ravi C.

Role: Consultant
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

The Best All-in-One SEO Tool for Businesses

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Its comprehensive features like Keyword Research, competitor analysis, backlink analysis and management, and identifying and fix technical SEO issues makes this more useful.

What is your favorite aspect of this product?

Its detailed analysis of competitors and user-friendly interface

What do you dislike most about this product?

I did not find anything to dislike about this tool

What recommendations would you give to someone considering this product?

SEMrush is the best option for all sizes of businesses looking to improve their SEO performance, with its powerful features, competitive pricing, and user-friendly interface. Highly Recommended.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Christopher J.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

An all purpose tool for all angles of SEO projects

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The biggest difference with SEMrush is quality and breadth. It covers almost anything required for a long term SEO campaign, quite well. Yes, there are more specialised tools for audits, or keyword research, but SEMrush does all of it very well under one roof

What is your favorite aspect of this product?

I love how nice it is to look at. This might not sound like much, but it's really helpful to be able to take screenshots and have them be presentable for displaying on client slides.

What do you dislike most about this product?

Generally there is little to dislike, however the higher tiers are expensive but without paying for these there aren't slots for too many ongoing projects

What recommendations would you give to someone considering this product?

I would recommend giving it a trial and seeing the quality for yourself. Consider to which tools you already have that could become redundant, as in a lot of cases it's easier just to use SEMrush to complete a joined up campaign.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rehnuma K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Semrush is our back support, just fantastic!

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Definitely the great, simple to use interface. It's keyword magic tool. Very in depth competitor analysis feature. Ability to manage multiple projects at one place.

What is your favorite aspect of this product?

Keyword searching and competitor analysis feature.

What do you dislike most about this product?

Nothing as such!

What recommendations would you give to someone considering this product?

Semrush is a very helpful tool, it allows marketing professionals to grow and work with confidence. Just go for it!

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Ravi C.

The Best All-in-One SEO Tool for Businesses

Likeliness to Recommend

Pros

Christopher J.

An all purpose tool for all angles of SEO projects

Likeliness to Recommend

Pros

Rehnuma K.

Semrush is our back support, just fantastic!

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Real Time Workflow Automation

Customer Journey Modelling

Predictive Analytics

Conversion Analysis

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training