Semrush Customer Reviews 2025 | Customer Intelligence

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Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

68 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Real Time Workflow Automation

Customer Journey Modelling

Predictive Analytics

Conversion Analysis

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Cam M.

Role: Operations
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Defeat Google, Advance Your Business With SEMRush

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The data visualization, error counters, and overall ability to navigate through each and every one of our pieces with an intense level of detail has opened up much more content opportunities for us

What is your favorite aspect of this product?

The audience engagement portion and traffic funnel, allowing us to see where and why people are coming to our site

What do you dislike most about this product?

The lack of analytics around some of our lower-ranking content; but again this is understandable

What recommendations would you give to someone considering this product?

You can defeat Google and rank in search much faster with SEMRush -- it's worth it

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Shivam J.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Best for In-Depth analysis & competitive insights.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush provides a wide array of tools under one platform including keyword research, competitor analysis, site audit, backlink analysis and more. It is very much convenient for users who prefer a consolidated approach to digital marketing analytics. Semrush is known for its robust competitive analysis features. It allows users to gain insights into competitors strategies, keywords and ad campaigns.

What is your favorite aspect of this product?

My favorite part is it provides data on competitor's ad strategies, ad copies and keywords. This is very valuable for me in optimising the PPC campaigns and maximising ROI. It has also very user friendly interface which is actually very helpful.

What do you dislike most about this product?

First of all I think it is little expensive as compared to other similar services. The accuracy of Local SEO data is not 100℅ correct.

What recommendations would you give to someone considering this product?

I would certainly recommend this software for the Research, analysis & competitive analysis enthusiasts of digital marketing. It is very much user friendly and easy to master.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Sam Z.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

The go-to for competitor and keyword research.

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Intuitive platform, great UX, fast delivery of data and insights.

What is your favorite aspect of this product?

The speed and simplicity of using it. The Magic Keyword tool, and an ability to view our competitors estimated marketing mix and spend.

What do you dislike most about this product?

How every additional module and user involves a charge. Sometimes, we just need light users for an occasional insight, but they are overzealous in locking it down to additional users.

What recommendations would you give to someone considering this product?

Add an AI component to the product, where you can ask SEM Rush questions in plain language, and have it produce the appropriate chart/data table.

Pros

Security Protects
Helps Innovate
Continually Improving Product
Performance Enhancing

Semrush

What is Semrush?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Cam M.

Defeat Google, Advance Your Business With SEMRush

Likeliness to Recommend

Pros

Shivam J.

Best for In-Depth analysis & competitive insights.

Likeliness to Recommend

Pros

Sam Z.

The go-to for competitor and keyword research.

Likeliness to Recommend

Pros

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1
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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Real Time Workflow Automation

Customer Journey Modelling

Predictive Analytics

Conversion Analysis

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training