Semrush Customer Reviews 2026 | Customer Intelligence

Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Semrush

Composite Score

8.9 /10

CX Score

9.1 /10

69 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Customer Journey Modelling

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 82

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Search Engine Optimization

Score 8.8

View Semrush in this category (opens in a new tab)

Website Analytics

Score 8.8

View Semrush in this category (opens in a new tab)

Competitive Intelligence

Score 8.7

View Semrush in this category (opens in a new tab)

Semrush Reviews

Hanna P.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Loads of competitive insights, intuitive UI

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The competitive insights are fantastic, and the UI is very intuitive. We appreciate the continued advancement of features for ongoing tracking and reporting.

What is your favorite aspect of this product?

Keyword magic, competitive insights

What do you dislike most about this product?

Fall behind on features being rolled out

What recommendations would you give to someone considering this product?

Identify a clear platform owner who can stay on top of training and features

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Shivam J.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Best for In-Depth analysis & competitive insights.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush provides a wide array of tools under one platform including keyword research, competitor analysis, site audit, backlink analysis and more. It is very much convenient for users who prefer a consolidated approach to digital marketing analytics. Semrush is known for its robust competitive analysis features. It allows users to gain insights into competitors strategies, keywords and ad campaigns.

What is your favorite aspect of this product?

My favorite part is it provides data on competitor's ad strategies, ad copies and keywords. This is very valuable for me in optimising the PPC campaigns and maximising ROI. It has also very user friendly interface which is actually very helpful.

What do you dislike most about this product?

First of all I think it is little expensive as compared to other similar services. The accuracy of Local SEO data is not 100℅ correct.

What recommendations would you give to someone considering this product?

I would certainly recommend this software for the Research, analysis & competitive analysis enthusiasts of digital marketing. It is very much user friendly and easy to master.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Sam Z.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

The go-to for competitor and keyword research.

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Intuitive platform, great UX, fast delivery of data and insights.

What is your favorite aspect of this product?

The speed and simplicity of using it. The Magic Keyword tool, and an ability to view our competitors estimated marketing mix and spend.

What do you dislike most about this product?

How every additional module and user involves a charge. Sometimes, we just need light users for an occasional insight, but they are overzealous in locking it down to additional users.

What recommendations would you give to someone considering this product?

Add an AI component to the product, where you can ask SEM Rush questions in plain language, and have it produce the appropriate chart/data table.

Pros

Security Protects
Helps Innovate
Continually Improving Product
Performance Enhancing

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Search Engine Optimization

Website Analytics

Competitive Intelligence

Semrush Reviews

Hanna P.

Loads of competitive insights, intuitive UI

Likeliness to Recommend

Pros

Shivam J.

Best for In-Depth analysis & competitive insights.

Likeliness to Recommend

Pros

Sam Z.

The go-to for competitor and keyword research.

Likeliness to Recommend

Pros

Most Popular Semrush Comparisons

Google Analytics

HubSpot Sales Hub

Looker

Adobe Analytics

Tableau CRM Analytics

Dynamics 365 Customer Insights

1
Since last award

Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Customer Journey Modelling

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training