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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
3% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Efficient Service
  • Respectful

Feature Ratings

Average 83

AI Tools

86

Search Engine Optimization

86

Paid Search Integration

85

Data Visualization

85

Audience Segmentation

84

Audience Demographics

84

Machine Learning

83

Device and Browser Analytics

82

Customer Value Analysis

82

Social Media Analytics

82

Customer Journey Modelling

81

Vendor Capability Ratings

Average 82

Quality of Features

85

Breadth of Features

85

Ease of Implementation

84

Business Value Created

84

Usability and Intuitiveness

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

80

Ease of Customization

80

Availability and Quality of Training

79

Vendor Support

76

Semrush Reviews

Tracy D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

That's Why Semrush Is So Cool

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

In comparison to competing programs, SEMrush has many more useful functions. Just doing an audit of your site and researching keywords isn't enough. Customers and prospects will appreciate the personalized reports you may create for them. With the Google Docs-integrated writing helper, we've been able to save time and effort. As an added plus, we also make advantage of the platform's built-in functionality for sharing content across various social networking platforms. Also, I have begun making use of the premium Marketplace option. Almost all of the tools that marketers want are available in SEMrush.

What do you dislike most about this product?

It's a fantastic platform with a lot of features, but it takes some getting used to because the UI isn't that simple. Having to look for and learn the location of a feature that isn't immediately obvious is a time sink. As it has to adjust to the platform, it might be challenging for a first-time user. In conclusion, the interface is difficult to understand for a first-time user.

What recommendations would you give to someone considering this product?

Semrush is a fantastic tool for businesses who need assistance with managing their SEO clients' day-to-day operations. Their project management software is fantastic for businesses with many different clients. Yet, if a customer is only active during certain times of the year, there is no way to back up their work. For SEM customers, there are supplemental options like competition analysis and expanded Google Ads data. Anyone in need of a reliable SEO instrument have my highest recommendation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aarzoo B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Great software to help improve our website!

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

I haven't tried similar products yet.

What is your favorite aspect of this product?

The ease of use of this software. The dashboard is great which gives an overview of the performance of the website.

What do you dislike most about this product?

I would only say the pricing. It is a bit expensive for a start-up.

What recommendations would you give to someone considering this product?

Using this product will help you improve your keywords used in your content to obtain a better google ranking,

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Arelious J.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

An all-inclusive SEO analysis tool

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

In terms of search engine optimization, it is among the top tools I have used. As an added bonus, it's a great tool for developing purposeful articles centered on search terms that both people are actively using and that we're hoping to rank for. The tool's UI is its strongest point. It's considerably more aesthetically pleasing than its rivals, drawing your attention to where you need to go next and where you may find related features.

What is your favorite aspect of this product?

I can get anything I need from Semrush. Great keyword suggestions, an overview of where a website stands in the search engine results, and a content analysis that takes into account the competition—all in one convenient place. It is unusual to find a single program that allows you to develop a whole plan without resorting to any other applications.

What do you dislike most about this product?

Its high cost is, without a doubt, its main detriment. It's pricey in comparison to alternatives. While I do think it's money well spent, I recognize that many businesses just cannot afford this type of software.

What recommendations would you give to someone considering this product?

In addition, we need to provide content that is relevant to the industry we operate in by studying the practices of our peers and competitors and using these as benchmarks to learn what works and what doesn't. Learning from others' mistakes is useful, but using this instrument to help ourselves grow is crucial.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

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