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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
3% Neutral
95% Positive

Pros

  • Acts with Integrity
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 83

Machine Learning

88

Search Engine Optimization

86

Data Visualization

86

Audience Segmentation

85

Paid Search Integration

85

Audience Demographics

84

Device and Browser Analytics

83

Customer Value Analysis

83

Customer Journey Modelling

82

Social Media Analytics

81

Conversion Analysis

81

Vendor Capability Ratings

Average 82

Breadth of Features

85

Ease of Implementation

85

Quality of Features

85

Business Value Created

84

Usability and Intuitiveness

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Ease of Data Integration

81

Ease of Customization

79

Availability and Quality of Training

79

Vendor Support

76

Semrush Reviews

Mithil P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted May 2023

- Good UX - Good Technology and Integrations

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Pricing is better

What is your favorite aspect of this product?

How it targeted solutions for different use cases.

What do you dislike most about this product?

Support/ Chat/Helpful resources, etc.

What recommendations would you give to someone considering this product?

The learning curve can be a bit more due to a lack of helpful resources/ community support upfront.

Pros

  • Respectful
  • Acts with Integrity
  • Transparent
  • Helps Innovate

Cons

  • Slower Product Innovation
  • Less Reliable
  • Less Productive

Russ A.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Excellent user friendly marketing tool

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

It stands out from the crowd because to its intuitive interface and extensive set of functionality, which includes tools for competition analysis, content management, and keyword research and tracking, among others.

What is your favorite aspect of this product?

Using Semrush, you can monitor, evaluate, and enhance your website's performance. Its user-friendly design gives us quick access to vital SEO indicators like organic traffic, keyword rankings, backlinks, and more. We can also monitor their website's performance in search engines with the use of technologies like Site Audit and Position Tracking. We can acquire insights into where changes are needed by using reports like Competitor Research & Analysis and Keyword Research & Discovery, in addition to the detailed analytics data on the company's present performance.

What do you dislike most about this product?

It's not cheap, with monthly subscriptions starting at $119.95, leaving it out of reach for some small enterprises and people who want to use the program

What recommendations would you give to someone considering this product?

Semrush has great customer service, so it's simple to obtain help with any question or issue, and it offers a great method for keeping tabs on website performance and making educated decisions about operations, so I highly suggest it.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Dmytro V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Complete optimization solution

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush has been a reliable and useful tool to improve the quality of all our websites. It has provided us with a wide variety of options and tools to cover all crucial facets of websites, including SEO analysis, web accessibility, performance and content. This tool has made it much easier for us to detect problems and find viable solutions to improve site quality.

What is your favorite aspect of this product?

We are able to improve the quality of our organization's websites and offer our visitors a more satisfying online experience thanks to Semrush, a very effective and easy-to-use software solution. Its ease of use and intuitive design make it a pleasure to use on a daily basis, and its many useful features, such as SEO analysis, website accessibility, content and performance, are just the beginning. We can also take advantage of the platform's flexible reporting options and time-saving task scheduling capabilities. The platform's flexibility to integrate with other services was another plus for me.

What do you dislike most about this product?

It may take longer to learn how to use some of the program's features, and some users may find the volume of data available overwhelming.

What recommendations would you give to someone considering this product?

When it comes to online traffic dynamics, the Semrush application encourages users to take a more proactive stance by performing consolidated crawls. The interface is simple and gives the user the confidence they need to do their job without getting bogged down in the tools. Semrush is useful because it alerts me when my site is accessed. It is quite adaptable and I was able to use it to monitor whether my websites were meeting the demands of their visitors. It is easy to understand and easy to use in professional environments.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

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