Semrush Customer Reviews 2026 | Website Analytics

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Semrush

Composite Score

8.8 /10

CX Score

9.1 /10

147 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

5 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative

3% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Efficient Service
Respectful

Feature Ratings

Average 83

AI Tools

Search Engine Optimization

Paid Search Integration

Data Visualization

Audience Segmentation

Audience Demographics

Machine Learning

Device and Browser Analytics

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.7

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Semrush Reviews

Miriam C.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Best route to Master SEO with SEMrush

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Its versatility makes it a one-stop-shop for digital marketers looking to optimize their online presence. For instance, the ability to compare your website's performance with competitors provides actionable insights for very strategic planning

What is your favorite aspect of this product?

The Keyword Magic Tool, in particular, allows for granular keyword exploration. It uncovers not only relevant terms but also related questions and long-tail variations. I use it all the time to identify niche keywords for clients' content strategy.

What do you dislike most about this product?

The UI can be overwhelming for newcomers.

What recommendations would you give to someone considering this product?

Take advantage of the educational resources provided by SEMrush to enhance your understanding of SEO concepts and best practices

Pros

Performance Enhancing
Enables Productivity
Efficient Service
Effective Service

Dirk L.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Maybe the best competitive keyword research tool

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Like all other SEO tools there are areas where SEMrush falls short, but when it comes to competitive keyword research it's as good as it gets. So you really wouldn't want to craft target recommendations or do competitor research without it.

What is your favorite aspect of this product?

Definitely the backlink research tool.

What do you dislike most about this product?

Probably that you can see data in the dashboards that you can't easily put in reports.

What recommendations would you give to someone considering this product?

If you're doing site audits and aren't doing local, it's your best bet.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Cons

Less Effective Service
Wastes Time
Vendor's Interest First

Babatunde A.

Role: Sales Marketing
Industry: Entertainment
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Great SEO Software to use

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush offers different interface to create, modify and analyze ads on every digital platform

What is your favorite aspect of this product?

Retartgeting ascpect

What do you dislike most about this product?

Absence of A/B Ads testing

What recommendations would you give to someone considering this product?

Need to analyze your Ads with ease, Choose Semrush

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

93 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Miriam C.

Best route to Master SEO with SEMrush

Likeliness to Recommend

Pros

Dirk L.

Maybe the best competitive keyword research tool

Likeliness to Recommend

Pros

Cons

Babatunde A.

Great SEO Software to use

Likeliness to Recommend

Pros

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Feature Ratings

AI Tools

Search Engine Optimization

Paid Search Integration

Data Visualization

Audience Segmentation

Audience Demographics

Machine Learning

Device and Browser Analytics

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

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Ease of IT Administration

Product Strategy and Rate of Improvement

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Ease of Customization

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