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Second Nature Logo
SecondNature

Second Nature

Composite Score
8.0 /10
CX Score
8.3 /10
Category
Second Nature
8.0 /10

What is Second Nature?

Scale up your sales coaching with Second Nature’s sales coaching software. It provides a “virtual pitch partner” that uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

Company Details


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Awards & Recognition

Second Nature won the following awards in the Sales Coaching category

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Second Nature Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Second Nature.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Second Nature?

0% Negative
5% Neutral
95% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Feature Ratings

Average 85

Collaboration

88

Custom Scorecard Templates

87

Gamification

86

Application Integration

86

Dashboards, Analytics and Reporting

86

Coaching Records

85

Video Practice

85

LMS Integration

84

Coaching Notes

83

Call Ingestion

83

AI Simulation Training

83

Vendor Capability Ratings

Average 83

Vendor Support

88

Ease of Implementation

87

Product Strategy and Rate of Improvement

86

Usability and Intuitiveness

85

Availability and Quality of Training

84

Business Value Created

83

Ease of IT Administration

82

Quality of Features

81

Breadth of Features

81

Ease of Data Integration

81

Ease of Customization

78

Second Nature Reviews

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Feb 2025

Great product! Definitely game changer!

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jigna K.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

"Enhancing Sales Conversations"

Likeliness to Recommend

9 /10

What differentiates Second Nature from other similar products?

Second Nature differentiates itself from other similar products through its focus on AI-driven sales training and coaching. It offers interactive, real-time role-playing scenarios with virtual sales coaches, allowing sales professionals to practice and refine their skills in a realistic environment. This personalized and adaptive approach helps users improve their sales techniques effectively. Additionally, Second Nature provides detailed feedback and analytics, enabling users to track their progress and identify areas for improvement, which enhances the overall learning experience.

What is your favorite aspect of this product?

While I don't have personal preferences, many users appreciate Second Nature's interactive AI-driven role-playing feature. This aspect allows sales professionals to engage in realistic practice scenarios with virtual coaches, providing immediate feedback and a safe environment to hone their skills and boost confidence.

What do you dislike most about this product?

I did not experience any yet

What recommendations would you give to someone considering this product?

For someone considering Second Nature, I recommend evaluating how its AI-driven role-playing aligns with your sales training goals. Ensure your team is ready to engage with virtual coaching and leverage the detailed feedback for continuous improvement. Additionally, explore integration options with your existing sales tools to maximize its effectiveness.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Disha k.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2026

AI Sales Practice That Feels Real

Likeliness to Recommend

10 /10

What differentiates Second Nature from other similar products?

The most unique part is that instead of passively reading and watching, you’re actually doing! The AI acts just like a live client, responding naturally to your dialogue – in contrast to static script readers.

What is your favorite aspect of this product?

The fact that I can use this to create a “safe environment” where I can practice client situations which are challenging for me. Testing new products and pitch, trying to counter strong customer arguments about pricing, or practice a client renewal with a challenging client against an AI is an amazing feeling.

What do you dislike most about this product?

I think sometimes the scoring feels a little rigid. You may deal with an issue in the absolute most effective way through natural language and simply not utter the keyword the program expected and your score decreases, which feels a little unfair.

What recommendations would you give to someone considering this product?

Just be natural, don’t hold back or try to trick the system. Just like with any actual client, the more naturally and realistically you speak, the better feedback you will receive. Simulate the realistic scenarios you will encounter with actual customers.

Pros

  • Trustworthy
  • Effective Service
  • Caring
  • Fair

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