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SAS

SAS Customer Intelligence 360

Composite Score

7.9 /10

CX Score

8.3 /10

6 Reviews Write a Review

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What is SAS Customer Intelligence 360?

A 360-degree customer view from customer-level digital data combined with traditional data sources. A deeper customer understanding from embedded predictive marketing analytics. Contextual customer engagement across inbound and outbound channels. And compelling customer experiences tailored to each unique customer's journey.

Company Details

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SAS Customer Intelligence 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

96 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAS Customer Intelligence 360?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 92

Predictive Analytics

100

Real Time Workflow Automation

Anomaly Detection

Conversion Analysis

Audience Demographics

Data Visualization

Cross Channel Attribution Analysis

Audience Segmentation

Metadata Management

API Framework

Customer Journey Modelling

Vendor Capability Ratings

Average 92

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

SAS Customer Intelligence 360 Reviews

Wareen I.

Role: Human Resources
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

A powerful tool for marketing automation

Likeliness to Recommend

10 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

We are happy SAS integrates seamlessly into our environment without generating redundant data. Enables us to deal with various data models and technologies. The SAS Customer Intelligence 360 experience as a whole is outstanding! If you want a business to improve and optimize your company's marketing strategy, go with SAS Customer Intelligence 360.

What is your favorite aspect of this product?

A real-time data collection and contextualization system is known as a public data model. SAS Customer Intelligence 360 (CI 360) offers a 360-degree customer perspective of customers based on customer-level digital data collected from traditional data sources, along with conventional data sources and incorporated predictive marketing analytics. Contextual client involvement across both inbound and outgoing channels is one of the system's primary goals.

What do you dislike most about this product?

As a whole, the product's price should be emphasized as being excessive. It isn't very hospitable to users and is challenging to learn. More lessons or documentation to aid users in getting started would be beneficial. It would be wonderful if the program were more user-friendly and intuitive. The data display might also be enhanced to make it more transparent and straightforward. Customer support is still moving very slowly.

What recommendations would you give to someone considering this product?

Innovative software is SAS. There is various analytics on campaign efficacy, and general marketing channel tracking for different marketing channels. This makes it simpler to identify which programs are successful and profitable and ought to be sustained and which ought not to (therefore, they can be stopped or amended as appropriate).

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

SAS Customer Intelligence 360

What is SAS Customer Intelligence 360?

Company Details

Need Assistance?

SAS Customer Intelligence 360 Ratings

88 Likeliness to Recommend

100 Plan to Renew

96 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love SAS Customer Intelligence 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Metadata Management Easily manage metadata associated with customer data or audience segments.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAS Customer Intelligence 360 Reviews

Wareen I.

A powerful tool for marketing automation

Likeliness to Recommend

Pros

Feature Ratings

Predictive Analytics

Real Time Workflow Automation

Anomaly Detection

Conversion Analysis

Audience Demographics

Data Visualization

Cross Channel Attribution Analysis

Audience Segmentation

Metadata Management

API Framework

Customer Journey Modelling

Vendor Capability Ratings

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training