What is SAS Customer Intelligence 360?
A 360-degree customer view from customer-level digital data combined with traditional data sources. A deeper customer understanding from embedded predictive marketing analytics. Contextual customer engagement across inbound and outbound channels. And compelling customer experiences tailored to each unique customer's journey.
Company Details
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Get AssistanceSAS Customer Intelligence 360 Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
100 Plan to Renew
96 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAS Customer Intelligence 360?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Predictive Analytics
Real Time Workflow Automation
Anomaly Detection
Conversion Analysis
Audience Demographics
Data Visualization
Cross Channel Attribution Analysis
Audience Segmentation
Metadata Management
API Framework
Customer Journey Modelling
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
SAS Customer Intelligence 360 Reviews
Marcello L.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2026
Predictive Personalization: Financial CRM at Best
Likeliness to Recommend
What differentiates SAS Customer Intelligence 360 from other similar products?
How it natively integrates predictive analytics as well as machine learning which allows one to undertake both predictive and prescriptive insights due to advanced analytics It also supports managements real time interaction which enables real time personalization across all the digital channels that a firm uses and this is critical to our financial department where the clients expectations for any relevant offers are quite high
What is your favorite aspect of this product?
It’s predictive and prescriptive analytics as it allows me to build CLV models, predict clients probability of attrition, identify next best actions and so on I also like the real time decisioning across the various channels as this helps drive engagement while eliminating irrelevant messages
What do you dislike most about this product?
It’s implementation takes time and is quite pricey as it needs strategic planning, long implementation cycles as well as dedicated analytics support which most small finance firms may not afford
What recommendations would you give to someone considering this product?
To get operational efficiency, build clear standard segmentation templates and right predictive models. In addition, link the real time decision management to related channels that a personalization engines
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Freda H.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2024
SAS Customer Intelligence 360 a business builder
Likeliness to Recommend
What differentiates SAS Customer Intelligence 360 from other similar products?
SAS Financial Management, which is now part of SAS Intelligent Performance Management on the Viya Platform, has changed how the company drives performance when completing financial planning, reporting, budgets, revenue forecast, profitability and more through the entire implementation and functional review of the capabilities and quality measures that are utilized to update legacy systems which clearly needed Intergrations while application migrations are being installed, it truly change the organizations future outlook running processes faster, while improving the overall scale of the business daily, reducing cost, and creating analysis.
What is your favorite aspect of this product?
The product was necessary to improve the company basic functions that are used for interactions with clients and customers, it assisted with the third-party vendors operational uses and changed the financial management administrative procedures, processes quickly allowing the business to adopt other customizable Intergrations that were manual or within other systems and databases for ease of use.
What do you dislike most about this product?
The product had been changed from being called a financial management enhancement technology product therefore more training was needed throughout the department to meet the company's requirements and objectives when evaluating software for future use cases that was not known at the time of purchase.
What recommendations would you give to someone considering this product?
Determine the necessary use cases before jumping in and making the purchase, conduct an analysis of all features and security, evaluate the ROI to determine if it meets the organization's long-term goals, will the product help with profitability and reduction of cost..
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Barnaby B.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
A powerful analytics integration solution
Likeliness to Recommend
What differentiates SAS Customer Intelligence 360 from other similar products?
One of the best products on offer. It is user-friendly and a great tool for tailoring reports. For management to make informed decisions, devices are used to develop and organise data displays. Due to the sector's expertise, the strength and power expanded with time. The ease with which business users can construct trigger events is the choice not to upload the data to the SAS cloud and leave it where it is.
What is your favorite aspect of this product?
Software that leads the market.No need to upload already-uploaded assets to the SAS cloud again, thanks to content reuse. Potential for anonymous users to personalize our website. Understanding consumer behavior in the age of digital marketing is helpful. Dynamic data collection from open data structures, post-collection perspective, unknown behavioral capture, forecasting, and goal-seeking techniques Dynamic content placement by SAS Customer Intelligence is successful and beneficial.
What do you dislike most about this product?
The SAS, a customer intelligence platform, has drawn attention to programming details that have resulted in a delay in the affirmation and execution of relationships with customers, where the information on said customers cannot be safely stored, opening the possibility of data loss. Additionally, after consolidating a structured relationship with the user, having to carry out a second interaction has created a time limit for users who need the complete willingness to say.
What recommendations would you give to someone considering this product?
We provide our clients with expertise, real-world knowledge, and quick fixes. The campaign procedure can be reviewed and approved at different times throughout the logging phase. The most recent version, which has new features, is constantly updated. This strategy can help a company evaluate each campaign's effectiveness, take note of the outcomes, and go to the next stage.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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