SAS Customer Intelligence 360 Logo
SAS Customer Intelligence 360 Logo
SAS

SAS Customer Intelligence 360

Composite Score
7.9 /10
CX Score
8.3 /10
Category
SAS Customer Intelligence 360
7.9 /10

What is SAS Customer Intelligence 360?

A 360-degree customer view from customer-level digital data combined with traditional data sources. A deeper customer understanding from embedded predictive marketing analytics. Contextual customer engagement across inbound and outbound channels. And compelling customer experiences tailored to each unique customer's journey.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

SAS Customer Intelligence 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

96 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAS Customer Intelligence 360?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 92

Predictive Analytics

100

Real Time Workflow Automation

96

Anomaly Detection

96

Conversion Analysis

95

Audience Demographics

95

Data Visualization

95

Cross Channel Attribution Analysis

91

Audience Segmentation

91

Metadata Management

91

API Framework

86

Customer Journey Modelling

85

Vendor Capability Ratings

Average 92

Ease of Data Integration

96

Usability and Intuitiveness

96

Ease of Implementation

95

Ease of Customization

95

Quality of Features

95

Business Value Created

95

Ease of IT Administration

91

Breadth of Features

91

Vendor Support

87

Product Strategy and Rate of Improvement

86

Availability and Quality of Training

86

SAS Customer Intelligence 360 Reviews

Marcello L.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Predictive Personalization: Financial CRM at Best

Likeliness to Recommend

9 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

How it natively integrates predictive analytics as well as machine learning which allows one to undertake both predictive and prescriptive insights due to advanced analytics It also supports managements real time interaction which enables real time personalization across all the digital channels that a firm uses and this is critical to our financial department where the clients expectations for any relevant offers are quite high

What is your favorite aspect of this product?

It’s predictive and prescriptive analytics as it allows me to build CLV models, predict clients probability of attrition, identify next best actions and so on I also like the real time decisioning across the various channels as this helps drive engagement while eliminating irrelevant messages

What do you dislike most about this product?

It’s implementation takes time and is quite pricey as it needs strategic planning, long implementation cycles as well as dedicated analytics support which most small finance firms may not afford

What recommendations would you give to someone considering this product?

To get operational efficiency, build clear standard segmentation templates and right predictive models. In addition, link the real time decision management to related channels that a personalization engines

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Freda H.

  • Role: Operations
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

SAS Customer Intelligence 360 a business builder

Likeliness to Recommend

9 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

SAS Financial Management, which is now part of SAS Intelligent Performance Management on the Viya Platform, has changed how the company drives performance when completing financial planning, reporting, budgets, revenue forecast, profitability and more through the entire implementation and functional review of the capabilities and quality measures that are utilized to update legacy systems which clearly needed Intergrations while application migrations are being installed, it truly change the organizations future outlook running processes faster, while improving the overall scale of the business daily, reducing cost, and creating analysis.

What is your favorite aspect of this product?

The product was necessary to improve the company basic functions that are used for interactions with clients and customers, it assisted with the third-party vendors operational uses and changed the financial management administrative procedures, processes quickly allowing the business to adopt other customizable Intergrations that were manual or within other systems and databases for ease of use.

What do you dislike most about this product?

The product had been changed from being called a financial management enhancement technology product therefore more training was needed throughout the department to meet the company's requirements and objectives when evaluating software for future use cases that was not known at the time of purchase.

What recommendations would you give to someone considering this product?

Determine the necessary use cases before jumping in and making the purchase, conduct an analysis of all features and security, evaluate the ROI to determine if it meets the organization's long-term goals, will the product help with profitability and reduction of cost..

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Barnaby B.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A powerful analytics integration solution

Likeliness to Recommend

10 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

One of the best products on offer. It is user-friendly and a great tool for tailoring reports. For management to make informed decisions, devices are used to develop and organise data displays. Due to the sector's expertise, the strength and power expanded with time. The ease with which business users can construct trigger events is the choice not to upload the data to the SAS cloud and leave it where it is.

What is your favorite aspect of this product?

Software that leads the market.No need to upload already-uploaded assets to the SAS cloud again, thanks to content reuse. Potential for anonymous users to personalize our website. Understanding consumer behavior in the age of digital marketing is helpful. Dynamic data collection from open data structures, post-collection perspective, unknown behavioral capture, forecasting, and goal-seeking techniques Dynamic content placement by SAS Customer Intelligence is successful and beneficial.

What do you dislike most about this product?

The SAS, a customer intelligence platform, has drawn attention to programming details that have resulted in a delay in the affirmation and execution of relationships with customers, where the information on said customers cannot be safely stored, opening the possibility of data loss. Additionally, after consolidating a structured relationship with the user, having to carry out a second interaction has created a time limit for users who need the complete willingness to say.

What recommendations would you give to someone considering this product?

We provide our clients with expertise, real-world knowledge, and quick fixes. The campaign procedure can be reviewed and approved at different times throughout the logging phase. The most recent version, which has new features, is constantly updated. This strategy can help a company evaluate each campaign's effectiveness, take note of the outcomes, and go to the next stage.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing