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Salesforce.com Inc

Salesforce Marketing Cloud Personalization

Composite Score

8.0 /10

CX Score

8.5 /10

12 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud Personalization won the following awards in the A/B Testing category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

Salesforce Marketing Cloud Personalization Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud Personalization.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud Personalization?

0% Negative

0% Neutral

100% Positive

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 81

Split URL Testing

Heatmaps/Clickmaps

Feature Flagging

Personalization/Audience Targeting

Analytics and Reporting

Integrations

Visual Editor

No-Code/Low-Code Test Building

Traffic Allocation Control

Server Side Testing

Multivariate Testing

Vendor Capability Ratings

Average 84

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Vendor Support

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Customer Data Platform

Score 8.1

View Salesforce Marketing Cloud Personalization in this category (opens in a new tab)

Salesforce Marketing Cloud Personalization Reviews

Tanvi P.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Swift integration for coherent data

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Salesforce Marketing Cloud can be tailored to fixated needs of marketing campaigns for a range of brands catering to diversified use cases.

What is your favorite aspect of this product?

Salesforce Marketing Cloud offers seamless integration with other Salesforce tool integration, especially Sales Cloud to have visibility on unified view of offline prospects who can be effectively directed for online marketing campaigns and other initiatives.

What do you dislike most about this product?

The learning curve is steep and requires signficant investment

What recommendations would you give to someone considering this product?

Make sure your team has significant budget, resources to involve the marketing or sales team to learn using the platform because once they are used to the interface it becomes very handy and one would not want to consider any other integrations

Pros

Trustworthy
Helps Innovate
Reliable
Performance Enhancing

Pawan S.

Role: Consultant
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2025

“Powerful Personalization, but Costly and Complex”

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Integration and Ecosystem

What is your favorite aspect of this product?

Easy to use and simply dashboard & view

What do you dislike most about this product?

It can be complex and expensive to implement and maintain.

What recommendations would you give to someone considering this product?

Ensure you have clean data, skilled resources, and budget before adopting Salesforce Marketing Cloud Personalization.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Role: C-Level
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Sep 2024

Not applicable

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud Personalization

What is Salesforce Marketing Cloud Personalization?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Salesforce Marketing Cloud Personalization Ratings

87 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud Personalization?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Heatmaps/Clickmaps Visual overlays showing where users click, move, or scroll — used to inform testing strategies.

Feature Flagging Ability of the software to flag suspicious responses and activity.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Integrations Ability of the software to sync with the current programs of the user for seamless process. The workplace platform integrates with common business applications.

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

No-Code/Low-Code Test Building Provide non-technical users with interfaces to create and run tests without needing developers.

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Server Side Testing Capability of a software to support complex code-based changes.

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Customer Data Platform

Salesforce Marketing Cloud Personalization Reviews

Tanvi P.

Swift integration for coherent data

Likeliness to Recommend

Pros

Pawan S.

“Powerful Personalization, but Costly and Complex”

Likeliness to Recommend

Pros

Not applicable

Likeliness to Recommend

Pros

Feature Ratings

Split URL Testing

Heatmaps/Clickmaps

Feature Flagging

Personalization/Audience Targeting

Analytics and Reporting

Integrations

Visual Editor

No-Code/Low-Code Test Building

Traffic Allocation Control

Server Side Testing

Multivariate Testing

Vendor Capability Ratings

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Vendor Support

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement