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Salesforce.com Inc

Salesforce Marketing Cloud Personalization

Composite Score

8.0 /10

CX Score

8.5 /10

12 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud Personalization won the following awards in the A/B Testing category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

Salesforce Marketing Cloud Personalization Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud Personalization.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud Personalization?

0% Negative

0% Neutral

100% Positive

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 81

Split URL Testing

Heatmaps/Clickmaps

Feature Flagging

Personalization/Audience Targeting

Analytics and Reporting

Integrations

Visual Editor

No-Code/Low-Code Test Building

Traffic Allocation Control

Server Side Testing

Multivariate Testing

Vendor Capability Ratings

Average 84

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Vendor Support

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Customer Data Platform

Score 8.1

View Salesforce Marketing Cloud Personalization in this category (opens in a new tab)

Salesforce Marketing Cloud Personalization Reviews

ABHISHEK C.

Role: Sales Marketing
Industry: Machinery
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Sep 2025

Powerful but Complex Marketing Engine.

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Marketing Cloud Personalization stands out by tightly embedding personalization into the Salesforce ecosystem (CRM, Journeys, Data Cloud), while offering real-time behavior tracking, “next best” AI recommendations, cross-channel consistency, and built-in experimentation — making it powerful for enterprises already invested in Salesforce.

What is your favorite aspect of this product?

Because it’s part of the broader Salesforce ecosystem, Marketing Cloud can pull in data from Sales Cloud, Service Cloud, Commerce Cloud, and external systems, and then drive unified customer journeys across email, mobile push, SMS, ad channels, and more. This lets marketers create finely tuned, data-driven campaigns and exposures — all within a connected, customer-centric view.

What do you dislike most about this product?

The interface isn’t always intuitive, with different modules (Email Studio, Journey Builder, Automation Studio, etc.) feeling fragmented.

What recommendations would you give to someone considering this product?

Clarify your goals first — know which channels, metrics, and use cases you want to support. Ensure you have clean, joined data — strong data architecture is essential. Start small, scale gradually — launch core campaigns before diving into all modules. Use an experienced partner or expert if needed — to avoid common pitfalls. Define governance, roles & contact management — set clear permissions and manage contacts to control costs. Build in testing and measurement from day one — test versions, monitor results, iterate.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Omkar P.

Role: Operations
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2025

Best in Industry!!

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

The initial part of implementing the product is smooth and it helps to check vendors details too.

What is your favorite aspect of this product?

UI of the application is easy to use

What do you dislike most about this product?

Lot of configuration changes required when adapted to the system.

What recommendations would you give to someone considering this product?

Yesss! Go for it

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Ronit S.

Role: Operations
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Sep 2025

Best in Market

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

More convenient from other products we have in market.

What is your favorite aspect of this product?

The implementation part is super smooth and it works well when it’s done.

What do you dislike most about this product?

Sometimes it gives an error but that’s because of the system

What recommendations would you give to someone considering this product?

Best and go for it!!!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud Personalization

What is Salesforce Marketing Cloud Personalization?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Salesforce Marketing Cloud Personalization Ratings

87 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud Personalization?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Heatmaps/Clickmaps Visual overlays showing where users click, move, or scroll — used to inform testing strategies.

Feature Flagging Ability of the software to flag suspicious responses and activity.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Integrations Ability of the software to sync with the current programs of the user for seamless process. The workplace platform integrates with common business applications.

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

No-Code/Low-Code Test Building Provide non-technical users with interfaces to create and run tests without needing developers.

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Server Side Testing Capability of a software to support complex code-based changes.

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Customer Data Platform

Salesforce Marketing Cloud Personalization Reviews

ABHISHEK C.

Powerful but Complex Marketing Engine.

Likeliness to Recommend

Pros

Omkar P.

Best in Industry!!

Likeliness to Recommend

Pros

Ronit S.

Best in Market

Likeliness to Recommend

Pros

Feature Ratings

Split URL Testing

Heatmaps/Clickmaps

Feature Flagging

Personalization/Audience Targeting

Analytics and Reporting

Integrations

Visual Editor

No-Code/Low-Code Test Building

Traffic Allocation Control

Server Side Testing

Multivariate Testing

Vendor Capability Ratings

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Vendor Support

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement