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Salesforce.com Inc

Salesforce Flow

Composite Score

8.6 /10

CX Score

8.9 /10

68 Reviews Write a Review

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What is Salesforce Flow?

Lightning Flow is a new Lightning Platform service that empowers any business to create and extend the power of process automation to any customer or employee experience.

Company Details

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Awards & Recognition

Salesforce Flow won the following awards in the Low-Code Business Process Management - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

Contract Negotiation

2024

2023 Data Quadrant Champion

2023

1 Top Rated Capabilities

4 Top Rated Features

2023

Salesforce Flow Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Flow.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Flow?

3% Negative

1% Neutral

96% Positive

Pros

Enables Productivity
Respectful
Reliable
Acts with Integrity

Feature Ratings

Average 81

Collaboration

Low-Code Automation

In-App Automated Workflows

Process Workflow Designer

Mobile Support

Customizable Performance Dashboards

Process Simulation

Process Library

External Application Data Connectors

Permissions and Governance

Process Automation Templates

Vendor Capability Ratings

Average 79

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Also Featured in...

Low-Code Business Process Management - Enterprise

Score 6.8

View Salesforce Flow in this category (opens in a new tab)

Salesforce Flow Reviews

Ronald K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Start small, use Trailhead, and test thoroughly.

Likeliness to Recommend

9 /10

What differentiates Salesforce Flow from other similar products?

It's native integration with the Salesforce ecosystem.

What is your favorite aspect of this product?

It's native integration with the Salesforce ecosystem

What do you dislike most about this product?

It's steep learning curve for new users

What recommendations would you give to someone considering this product?

Start with simple Flows, leverage Salesforce’s Trailhead training, and thoroughly test before deployment to avoid unexpected errors.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Priya G.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Exploring Business Process Automation tool

Likeliness to Recommend

10 /10

What differentiates Salesforce Flow from other similar products?

Seamless integration with third party tools & the secured features differentiates Salesforce Flow from its competitors.

What is your favorite aspect of this product?

We use record data and create branching path. Conditional Logic is my favorite aspect in Salesforce Flow.

What do you dislike most about this product?

The error handling in the Salesforce Flow is very limited. They need to improve it.

What recommendations would you give to someone considering this product?

If you are looking to automate task and also a tool which can integrate well with your CRM, then Salesforce Flow is the best software for you & your team.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pavithra R.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Salesforce Flow from other similar products?

Salesforce Flow allows users to build automation and workflows using a no-code or low-code interface. This makes it accessible to both technical and non-technical users, empowering business users and administrators to automate tasks without needing a developer. The drag-and-drop interface simplifies the process of creating and managing flows, making it ideal for businesses that want to improve operational efficiency without relying heavily on IT resources.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Flow is definitely its no-code, low-code interface. The fact that it allows both business users and technical teams to build and manage complex workflows without writing a single line of code is really powerful. It makes automation accessible to a wider audience, empowering teams to streamline processes quickly and efficiently.

What do you dislike most about this product?

One aspect of Salesforce Flow that some users find challenging is the complexity when creating more advanced flows. While the no-code interface is a huge benefit, it can still become overwhelming when building complex, multi-step flows or when integrating with multiple systems. As the workflows grow more intricate, it might require a bit of technical knowledge to troubleshoot and manage. Even though it's designed to be user-friendly, some users have noted that it can take time to get the hang of more advanced features, such as decision elements, loops, and variables.

What recommendations would you give to someone considering this product?

If you're new to Salesforce Flow, begin with basic automation tasks to get familiar with the interface and functionality. Try automating simple processes like updating records or sending notifications before tackling more complex workflows. This will help you get comfortable with the flow-building environment.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Flow

What is Salesforce Flow?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Salesforce Flow Ratings

88 Likeliness to Recommend

96 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Flow?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Low-Code Automation Ability to automate business processes with little to no coding experience or technical skillsets via intuitive tools i.e. drag and drop.

In-App Automated Workflows Ability to automate tasks and request triaging within the BPM application

Process Workflow Designer The ability to document processes in a visual manner. A common format is a workflow diagrams with swimlanes.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Customizable Performance Dashboards View data points from the process analysis on dashboards that are ready for use out-of-the-box or customizable

Process Simulation The ability to test and model the process with simulated inputs for the purpose of optimizing the design and anticipating performance in the "real world".

Process Library A repository of documented processes which can be accessed for revision.

External Application Data Connectors Includes preset user friendly plugins for setting up interfaces with well known Enterprise Applications and other means of automating process input/output data

Permissions and Governance Approve user generated process automations, coupled with the ability to restrict access to specific processes.

Process Automation Templates Leverage pre-built templates for automating processes. Templates include sample workflows for common processes.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Low-Code Business Process Management - Enterprise

Salesforce Flow Reviews

Ronald K.

Start small, use Trailhead, and test thoroughly.

Likeliness to Recommend

Pros

Priya G.

Exploring Business Process Automation tool

Likeliness to Recommend

Pros

Pavithra R.

Fantastic product

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Low-Code Automation

In-App Automated Workflows

Process Workflow Designer

Mobile Support

Customizable Performance Dashboards

Process Simulation

Process Library

External Application Data Connectors

Permissions and Governance

Process Automation Templates

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Availability and Quality of Training