What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Prateek S.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2021
Amazing software to create customized dashboard
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Granular details and number of available filters to create customizable reports
What is your favorite aspect of this product?
One dashboard for all the data you need.
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Its a one stop solution for all your marketing analysis needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Sapna N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Amazing Software to create customized dashboards
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Granular details and a number of available filters to create customizable reports
What is your favorite aspect of this product?
One dashboard for all the data you need
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Go for it, its a one stop solution for all marketing analytics needs!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
John H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2021
easy to use but search engine shaky
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
ease of use and safety
What is your favorite aspect of this product?
speed and reporting
What do you dislike most about this product?
search Engine
What recommendations would you give to someone considering this product?
Fix the e-mail Bug that copies the " Mail to" in front of the address
Pros
- Saves Time
- Security Protects
- Respectful
- Helps Innovate
Cons
- Less Productive
Please tell us why you think this review should be flagged.
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