Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

8.9 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
5% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Social Media Marketing Management

88

Email Marketing Automation

87

Community Marketing Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Advanced Data Segmentation

86

Mobile Marketing Management

85

Multi Channel Integration

84

Marketing Operations Management

84

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Availability and Quality of Training

85

Ease of Data Integration

84

Ease of Customization

84

Vendor Support

84

Usability and Intuitiveness

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of Implementation

82

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Prateek S.

  • Role: Operations
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Amazing software to create customized dashboard

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Granular details and number of available filters to create customizable reports

What is your favorite aspect of this product?

One dashboard for all the data you need.

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Its a one stop solution for all your marketing analysis needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sapna N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Amazing Software to create customized dashboards

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Granular details and a number of available filters to create customizable reports

What is your favorite aspect of this product?

One dashboard for all the data you need

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Go for it, its a one stop solution for all marketing analytics needs!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

John H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

easy to use but search engine shaky

Likeliness to Recommend

6 /10

What differentiates Salesforce Marketing Cloud from other similar products?

ease of use and safety

What is your favorite aspect of this product?

speed and reporting

What do you dislike most about this product?

search Engine

What recommendations would you give to someone considering this product?

Fix the e-mail Bug that copies the " Mail to" in front of the address

Pros

  • Saves Time
  • Security Protects
  • Respectful
  • Helps Innovate

Cons

  • Less Productive