Qualtrics CustomerXM Logo
Qualtrics CustomerXM Logo
Qualtrics

Qualtrics CustomerXM

Composite Score
7.5 /10
CX Score
7.8 /10
Category
Qualtrics CustomerXM
7.5 /10

What is Qualtrics CustomerXM?

With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.

Company Details


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Awards & Recognition

Qualtrics CustomerXM won the following awards in the Voice of the Customer category

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Qualtrics CustomerXM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics CustomerXM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

3
Since last award

82 Satisfaction of Cost Relative to Value

6
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics CustomerXM?

2% Negative
3% Neutral
95% Positive

Pros

  • Helps Innovate
  • Effective Service
  • Saves Time
  • Client Friendly Policies

Feature Ratings

Average 78

Dashboards, Analytics and Reporting

86

Questionnaire Design/Survey Builder

79

Data Visualization

78

Multi-Channel Data Collection

77

API Framework

74

Text Analytics

74

Alerts

73

Sentiment Analytics

71

Vendor Capability Ratings

Average 78

Vendor Support

83

Ease of Implementation

81

Availability and Quality of Training

81

Usability and Intuitiveness

80

Quality of Features

80

Product Strategy and Rate of Improvement

79

Ease of Data Integration

78

Business Value Created

75

Ease of Customization

74

Breadth of Features

74

Ease of IT Administration

71

Qualtrics CustomerXM Reviews

Pavan G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Complete solution for customer experience ops

Likeliness to Recommend

7 /10

What differentiates Qualtrics CustomerXM from other similar products?

Not much coding skill is required for creating basic customer survey and dashboard design.

What is your favorite aspect of this product?

It's easy to implement basic to advanced level dashboard with various data integration and automations channels. Email invitation is an unmatchable feature of this tool.

What do you dislike most about this product?

Technical support team is not responsive and doesn't give comprehensive root cause analysis. When there is a bulk of data, dashboard takes too much of time for synchronisation.

What recommendations would you give to someone considering this product?

One stop solution for experience management operations thus, can be considered for sure.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Grade Analytics within institutions

Likeliness to Recommend

9 /10

What differentiates Qualtrics CustomerXM from other similar products?

The dashboard also has in-built advanced conjoint analysis and regression testing capabilities, which enable the staff to scale customer risk appetites mathematically instead of using intuition. In the case of a specialist, this feature implies that you can do the intensive hypothesis testing on customer behaviors, which are directly available in the tool without the necessity to export sensitive datasets to the third-party statistical software packages.

What is your favorite aspect of this product?

The security measures are up to the international bank standards. Granular permission control makes sure that the sensitive information and personal identifiable data are solely available to authorized staff, which complies with the stringent audit requirements that are enforced by regulators. This is the architectural inflexibility that enables the organization to extend its voice of customer programs to various departments and have a waterproof audit trail that pleases internal compliance officers.

What do you dislike most about this product?

Merger with a traditional system can be tedious and laborious. Also, the platform cost is aggressively dependent on the number of responses, which requires the department to be highly selective on what is measured in terms of interactions.

What recommendations would you give to someone considering this product?

Choose this platform when you need strict research and complete data security. It provides the statistical software needed in compliance and is functionally excessive in simple in-house surveys or light feedback collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Robert G.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Statistical Rigor For Business Models

Likeliness to Recommend

9 /10

What differentiates Qualtrics CustomerXM from other similar products?

This is what makes this platform unique in comparison to other simple form builders that are spread across the market. The dashboard enables an analyst to execute complicated regression analysis and cross tabulations in-browser, without ever leaving the browser.

What is your favorite aspect of this product?

The infrastructure architecture is deeply integrated to provide security mechanisms. The platform has fine role access controls to make sure that customer personally identifiable information stays in a highly isolated cross-department manner.

What do you dislike most about this product?

It takes the technical staff to spend a considerable amount of time mastering the proprietary syntax used to send text in piping and navigate the heavy menu structures. Such complexity tends to slow down ad hoc data collection endeavors since business units frequently have to await a certified expert to program even a comparatively rudimentary survey instrument efficiently.

What recommendations would you give to someone considering this product?

It is this architectural inflexibility that has enabled the development team in an institution to implement comprehensive customer listening programs and still be completely within the mandate of the internal audit and external laws.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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