What is Qualtrics CustomerXM?
With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
93 Plan to Renew
3
Since last award
82 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics CustomerXM?
Pros
- Helps Innovate
- Effective Service
- Saves Time
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards, Analytics and Reporting
Questionnaire Design/Survey Builder
Data Visualization
Multi-Channel Data Collection
API Framework
Text Analytics
Alerts
Sentiment Analytics
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Business Value Created
Ease of Customization
Breadth of Features
Ease of IT Administration
Qualtrics CustomerXM Reviews
Pavan G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Complete solution for customer experience ops
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
Not much coding skill is required for creating basic customer survey and dashboard design.
What is your favorite aspect of this product?
It's easy to implement basic to advanced level dashboard with various data integration and automations channels. Email invitation is an unmatchable feature of this tool.
What do you dislike most about this product?
Technical support team is not responsive and doesn't give comprehensive root cause analysis. When there is a bulk of data, dashboard takes too much of time for synchronisation.
What recommendations would you give to someone considering this product?
One stop solution for experience management operations thus, can be considered for sure.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2026
Grade Analytics within institutions
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
The dashboard also has in-built advanced conjoint analysis and regression testing capabilities, which enable the staff to scale customer risk appetites mathematically instead of using intuition. In the case of a specialist, this feature implies that you can do the intensive hypothesis testing on customer behaviors, which are directly available in the tool without the necessity to export sensitive datasets to the third-party statistical software packages.
What is your favorite aspect of this product?
The security measures are up to the international bank standards. Granular permission control makes sure that the sensitive information and personal identifiable data are solely available to authorized staff, which complies with the stringent audit requirements that are enforced by regulators. This is the architectural inflexibility that enables the organization to extend its voice of customer programs to various departments and have a waterproof audit trail that pleases internal compliance officers.
What do you dislike most about this product?
Merger with a traditional system can be tedious and laborious. Also, the platform cost is aggressively dependent on the number of responses, which requires the department to be highly selective on what is measured in terms of interactions.
What recommendations would you give to someone considering this product?
Choose this platform when you need strict research and complete data security. It provides the statistical software needed in compliance and is functionally excessive in simple in-house surveys or light feedback collection.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Robert G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2026
Statistical Rigor For Business Models
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
This is what makes this platform unique in comparison to other simple form builders that are spread across the market. The dashboard enables an analyst to execute complicated regression analysis and cross tabulations in-browser, without ever leaving the browser.
What is your favorite aspect of this product?
The infrastructure architecture is deeply integrated to provide security mechanisms. The platform has fine role access controls to make sure that customer personally identifiable information stays in a highly isolated cross-department manner.
What do you dislike most about this product?
It takes the technical staff to spend a considerable amount of time mastering the proprietary syntax used to send text in piping and navigate the heavy menu structures. Such complexity tends to slow down ad hoc data collection endeavors since business units frequently have to await a certified expert to program even a comparatively rudimentary survey instrument efficiently.
What recommendations would you give to someone considering this product?
It is this architectural inflexibility that has enabled the development team in an institution to implement comprehensive customer listening programs and still be completely within the mandate of the internal audit and external laws.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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