People Pattern Customer Reviews 2025

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People Pattern

Composite Score

7.3 /10

CX Score

8.0 /10

28 Reviews Write a Review

Claim Software

What is People Pattern?

People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.

Company Details

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Awards & Recognition

People Pattern won the following awards in the Customer Intelligence category

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2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

Service Experience
Contract Negotiation

2025

3 Top Rated Capabilities

1 Top Rated Features

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

3 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Contract Negotiation

2022

People Pattern Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on People Pattern.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

99 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love People Pattern?

6% Negative

0% Neutral

94% Positive

Pros

Unique Features
Caring
Respectful
Client's Interest First

Feature Ratings

Average 74

API Framework

Anomaly Detection

Audience Segmentation

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Audience Demographics

Data Visualization

Cross Channel Attribution Analysis

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Average 74

Ease of Data Integration

Ease of Customization

Business Value Created

Breadth of Features

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

People Pattern Reviews

Lisandra C.

Role: Information Technology
Industry: Government
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Tailor content and engagement strategies

Likeliness to Recommend

9 /10

What differentiates People Pattern from other similar products?

Its engine analyzes actual conversations and connections to understand customer behavior online. No other tool can analyze human digital footprints across social platforms to identify interests, influence, passions, and values. People Pattern shows why customers engage, not just what.

What is your favorite aspect of this product?

People Pattern help our social media team understand and connect with our audience. We had trouble getting people to engage and make purchases despite trying to create content based on general demographics and analytics. People Pattern helped us understand our customers better. We could finally understand how different audience segments discover, consume, share, and discuss content and brand experiences.

What do you dislike most about this product?

People Pattern takes more work to set up than other social media tools. Connecting data across channels is also important.

What recommendations would you give to someone considering this product?

People Pattern's interest graphing showed us our audience's many interests that market segments alone could not capture. We aligned our creative strategy and partnerships with emerging interests that will reshape our industry. Joining those organic discussions made us more credible.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Mahum K.

Role: Operations
Industry: Apparel
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, very user friendly, anyone can learn

Likeliness to Recommend

8 /10

What differentiates People Pattern from other similar products?

user friendly

What is your favorite aspect of this product?

easy to use

What do you dislike most about this product?

nothing i really dislike

What recommendations would you give to someone considering this product?

take a quick guide to learn features

Pros

Helps Innovate
Client Friendly Policies
Client's Interest First
Generous Negotitation

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Great Features

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

People Pattern

What is People Pattern?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

People Pattern Ratings

83 Likeliness to Recommend

99 Plan to Renew

1 Since last award

78 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love People Pattern?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

People Pattern Reviews

Lisandra C.

Tailor content and engagement strategies

Likeliness to Recommend

Pros

Mahum K.

Easy to use, very user friendly, anyone can learn

Likeliness to Recommend

Pros

Great Features

Likeliness to Recommend

Pros

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Feature Ratings

API Framework

Anomaly Detection

Audience Segmentation

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Audience Demographics

Data Visualization

Cross Channel Attribution Analysis

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Ease of Data Integration

Ease of Customization

Business Value Created

Breadth of Features

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training