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Oracle Eloqua Logo
Oracle

Oracle Eloqua

5.9 / 10
Category
Oracle Eloqua
5.9 / 10

What is Oracle Eloqua?

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.

Company Details


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Oracle Eloqua Ratings

Real user data aggregated to summarize the product performance and customer experience.

72 Likeliness to Recommend

74 Plan to Renew

73 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+64 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Eloqua?

26% Negative
0% Neutral
74% Positive

Pros

  • Trustworthy
  • Altruistic
  • Reliable
  • Respectful

Cons

  • Less Inspiring
  • Charges for Enhancements
  • Leverages Incumbent Status

Feature Ratings

Average 65

Lead Generation

73

Interaction Planning

69

Omni-Channel Communication Tracking

68

Prospect Tracking

66

Lead and Contact Categorization

62

Lead Distribution

61

Analytics and Reporting

53

Vendor Capability Ratings

Average 64

Ease of IT Administration

86

Ease of Implementation

83

Ease of Customization

62

Availability and Quality of Training

53

Breadth of Features

48

Ease of Data Integration

48

Product Strategy and Rate of Improvement

48

Quality of Features

48

Usability and Intuitiveness

48

Vendor Support

48

Business Value Created

32

Oracle Eloqua Reviews

Paige W.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

One of the best marketing automation tool.

Likeliness to Recommend

7 / 10

What differentiates Oracle Eloqua from other similar products?

It stands out from the competition because of its simplicity it is for marketers. Technical expertise is not necessary. When an API is available, it opens the door to integrating with other parts of the marketing stack. You can connect email marketing with display advertising channels and gain access to DMP audiences using Bluekai's integration.

What is your favorite aspect of this product?

The process of putting up a campaign flow on a marketing and email platform is rather simple, and it will automatically send emails to those who either fulfill the criteria or are currently in that stage of the flow.

What do you dislike most about this product?

The reporting capabilities are extremely restricting, particularly with regard to the production of leads. In essence, you are able to study fundamental indicators, but not much more than that.

What recommendations would you give to someone considering this product?

Because of how simple it is to launch a campaign, I recommend that you go with it. You can easily build up a full campaign in just a few minutes thanks to the user interface, which is simple to use and takes very little time to create.

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Jesus R.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Powerful tool for marketing

Likeliness to Recommend

9 / 10

What differentiates Oracle Eloqua from other similar products?

Unlike other tools we can say that this one is unique since it provides many ready-to-use functionalities since it allows us to automate our work.

What is your favorite aspect of this product?

What I like the most about this tool is that apart from the fact that the application is very easy to use and easy to learn, it also increases productivity when the processes are correct. In addition to that, the creation of emails is also super easy.

What do you dislike most about this product?

In my experience using the tool, I can say that I have not found any fault with the product, rather we are very comfortable with it, and eloqua is very useful in our business.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend it is because it is one of the best that can be found today for marketing automation, to measure the effectiveness of the campaign, sending emails, among others.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Nitin T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

One stop solution for marketing automation

Likeliness to Recommend

10 / 10

What differentiates Oracle Eloqua from other similar products?

A one-stop-solution for all marketing automation requirements - create and manage campaigns, audience management, email automation, website integration, CRM integration and more.

What is your favorite aspect of this product?

I use Eloqua extensively for email marketing and nurturing campaigns. I find it really easy to create email templates using the custom template builder, with ease of integration the audience database is easily pumped into the Eloqua system and can be managed as segments and lastly the campaign workflow is really great with host of options to reach your target audience.

What do you dislike most about this product?

The multi-platform approach for campaign execution, dashboard and analytics can be a bit frustrating. You have to work on multiple windows for analytics and campaign management. The inbuild performance analytics report are a bit complex and you might need to create your own manual report templates.

What recommendations would you give to someone considering this product?

If you are ready to pay a primum for quality services and avoid the pain of replying on multiple platforms Eloqua is the right choice for you.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy