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Madwire

Marketing 360

Composite Score

8.0 /10

CX Score

8.5 /10

24 Reviews Write a Review

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What is Marketing 360?

One thing that is unique about the Marketing 360™ platform is the combination of talent & technology. This means, you not only get the tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.

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Marketing 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Marketing 360.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Marketing 360?

0% Negative

7% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Feature Ratings

Average 85

Sales Intelligence & Conversion Rates

Dynamic Content

Campaign Management

Email Delivery

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Content Authoring

Text Messaging

Vendor Capability Ratings

Average 84

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Marketing 360 Reviews

Sheilla A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Reasons Why I Prefer Marketing 360

Likeliness to Recommend

8 /10

What differentiates Marketing 360 from other similar products?

Ai powered marketing tools for ad optimization and email automation

What is your favorite aspect of this product?

It works well for online stores

What do you dislike most about this product?

The inbuilt site builder is functional but lacks flexibility and customization

What recommendations would you give to someone considering this product?

Marketing 360 is great for businesses without in house marketing teams who need expert assistance

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Efficient Service

Erick C.

Role: Information Technology
Industry: Transportation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

All in one digital campaign management.

Likeliness to Recommend

8 /10

What differentiates Marketing 360 from other similar products?

Available multi chain campaign management and good integration abilities.

What is your favorite aspect of this product?

The multichannel campaign support allows sms, email and WhatsApp engagement.

What do you dislike most about this product?

It requires a very complex setup for a mature IT landscape, as well as the data integration can be a lengthy process.

What recommendations would you give to someone considering this product?

A very sold product that can provide effective campaign management, but be aware of complex integration from the outset.

Pros

Helps Innovate

Eric W.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Perfect marketing solution

Likeliness to Recommend

10 /10

What differentiates Marketing 360 from other similar products?

It is easy to leverage marketing programs and set realistic outcomes with Marketing 360.

What is your favorite aspect of this product?

The platform gave my team full control of all marketing strategies that we had set. The website offers reliable CRM tools that have enhanced efficient reporting and project management.

What do you dislike most about this product?

The software has facilitated smooth organization of all marketing plans. I have nothing to complain about so far.

What recommendations would you give to someone considering this product?

Marketing 360 deserves gold medal in promotion of productive marketing ethics that orchestrate fast growth.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Marketing 360

What is Marketing 360?

Company Details

Book a Free Demo Today!

Marketing 360 Ratings

86 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Marketing 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Marketing 360 Reviews

Sheilla A.

Reasons Why I Prefer Marketing 360

Likeliness to Recommend

Pros

Erick C.

All in one digital campaign management.

Likeliness to Recommend

Pros

Eric W.

Perfect marketing solution

Likeliness to Recommend

Pros

Feature Ratings

Sales Intelligence & Conversion Rates

Dynamic Content

Campaign Management

Email Delivery

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Content Authoring

Text Messaging

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness