Keap Customer Reviews 2026 | Customer Relationship Management

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Keap

Composite Score

7.8 /10

CX Score

7.7 /10

24 Reviews Write a Review

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What is Keap?

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

Company Details

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Awards & Recognition

Keap won the following awards in the Customer Relationship Management - Small Business category

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7 Top Rated Capabilities

9 Top Rated Features

2025

Conflict Resolution

2025

7 Top Rated Capabilities

5 Top Rated Features

2024

3 Top Rated Capabilities

4 Top Rated Features

2023

Keap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Keap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

90 Plan to Renew

2
Since last award

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Keap?

8% Negative

9% Neutral

83% Positive

Pros

Performance Enhancing
Caring
Trustworthy
Fair

Feature Ratings

Average 87

Collaboration

Account and Contact Management

Telephony and Call Center Management

Analytics and Reporting

Customer Service Management

Lead Management

Sales Management

Marketing Management

Activity and Workflow Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 85

Vendor Support

Availability and Quality of Training

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Also Featured in...

Lead Management

Score 8.1

View Keap in this category (opens in a new tab)

Marketing Automation - B2B

Score 7.6

View Keap in this category (opens in a new tab)

Marketing Automation - B2C

Score 7.6

View Keap in this category (opens in a new tab)

Keap Reviews

Ian B.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2026

An important tool for over 15 years

Likeliness to Recommend

10 /10

What differentiates Keap from other similar products?

A comprehensive suite of marketing and sales tools that has been enhanced with the integration with Thryv

What is your favorite aspect of this product?

Automation tools enable fast deployment of marketing and sales campaigns

What do you dislike most about this product?

Email deliverability is an issue with all platforms like Keap. I would like to see simplified or AI enabled tools to improve my data quality so as to improve deliverability.

What recommendations would you give to someone considering this product?

The platform is very robust with extensive array of capability. Well worth having on your shortlist when evaluating platforms.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Daniel H.

Role: Consultant
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Full of features but...

Likeliness to Recommend

5 /10

What differentiates Keap from other similar products?

Integration options like WordPress plugins

What is your favorite aspect of this product?

Ease of integration

What do you dislike most about this product?

Needs a better menu. Needs logic to prevent creation of duplicate contacts

What recommendations would you give to someone considering this product?

Make sure you know all of your business use cases for data, lead management, etc

Pros

Trustworthy
Client Friendly Policies
Fair
Altruistic

Natalia E.

Role: C-Level
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Keap is a very straightforward CRM platform to use

Likeliness to Recommend

10 /10

What differentiates Keap from other similar products?

Keap offers a complete solution for those who wants to take marketing to the next level

What is your favorite aspect of this product?

How easy is to automate emails and understand data

What do you dislike most about this product?

email deliverability restrictions to the corporate domains

What recommendations would you give to someone considering this product?

Have a high level of understanding about CRM's, attention to the details and creativity

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Keap

What is Keap?

Company Details

Book a Free Demo Today!

Awards & Recognition

Keap Ratings

88 Likeliness to Recommend

90 Plan to Renew

2 Since last award

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Keap?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Lead Management

Marketing Automation - B2B

Marketing Automation - B2C

Keap Reviews

Ian B.

An important tool for over 15 years

Likeliness to Recommend

Pros

Daniel H.

Full of features but...

Likeliness to Recommend

Pros

Natalia E.

Keap is a very straightforward CRM platform to use

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Account and Contact Management

Telephony and Call Center Management

Analytics and Reporting

Customer Service Management

Lead Management

Sales Management

Marketing Management

Activity and Workflow Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Availability and Quality of Training

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness