What is Insider Connect?
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
100 Plan to Renew
70 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Insider Connect?
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Security
Behavioral Triggers
CRM Integration
Omnichannel Integration
Data Enrichment
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Breadth of Features
Business Value Created
Availability and Quality of Training
Vendor Support
Ease of Implementation
Product Strategy and Rate of Improvement
Insider Connect Reviews
Davies E.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2026
Effective Tool for Customer Personalization.
Likeliness to Recommend
What differentiates Insider Connect from other similar products?
Insider Connect stands out with its multichannel personalization and real time campaign automation that boost engagement.
What is your favorite aspect of this product?
My favorite aspect of Insider Connect is its real-time multichannel personalization, which helps deliver highly relevant experiences to each customer.
What do you dislike most about this product?
The main drawback of Insider Connect is that its advanced features can be complex, requiring time and training for teams to use them effectively.
What recommendations would you give to someone considering this product?
I’d recommend having a dedicated team or support in place to manage campaigns and personalization. Insider Connect is ideal for businesses aiming to boost engagement through real-time, multichannel experiences.
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
Joanne A.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2026
Powerful Marketing Platform Slightly Complex Setup
Likeliness to Recommend
What differentiates Insider Connect from other similar products?
Insider Connect stands out with unified customer data AI powered personalization and multi channel automation
What is your favorite aspect of this product?
My favorite aspect of Insider Connect is its AI-driven personalization across multiple channels, which makes marketing campaigns highly targeted and effective.
What do you dislike most about this product?
The main drawback of Insider Connect is its complex setup and high cost, which can be challenging for small teams or businesses.
What recommendations would you give to someone considering this product?
Focus on your goals, budget, and team readiness, and get a tailored demo to ensure it’s the right fit for your omnichannel marketing needs.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Sheryl C.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2023
Insider's Web Push and Web Suite are great
Likeliness to Recommend
What differentiates Insider Connect from other similar products?
The Insider Personalization solution allowed us to simultaneously execute several campaigns with minimal involvement from the development staff. Campaign creation was a breeze, allowing us to ramp up our iteration rate across a wide variety of use cases.
What is your favorite aspect of this product?
We wanted a collaborator who could help us give our website's visitors a more tailored experience and, in turn, generate more leads. It was at this point that Insider stepped in and suggested we use their Onsite Personalization to tailor the user experience on our website. In addition, they recommended that we employ web push to inform clients in real time.
What do you dislike most about this product?
Initial coordination difficulties arose from the Insider team's overwhelming workload. A few days later, though, the Account Managers' assistance was outstanding. We're glad we went with Insider as a business partner.
What recommendations would you give to someone considering this product?
For our text-based content-sharing website, the flexibility to customize the font, style, and color of each button is the most useful feature. Insider's Web Suite is unusual in that it combines depth with versatility, two characteristics not typically associated with marketing tools.
Pros
- Continually Improving Product
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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