Insider Connect Logo
Insider Connect Logo
Insider

Insider Connect

Composite Score
7.0 /10
CX Score
7.4 /10
Category
Insider Connect
7.0 /10

What is Insider Connect?

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.

Company Details


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Insider Connect Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

100 Plan to Renew

70 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Insider Connect?

0% Negative
15% Neutral
85% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 76

Data Aggregation

85

Real Time Capabilities

85

Dashboards, Analytics and Reporting

82

Data Security

78

Behavioral Triggers

76

CRM Integration

72

Omnichannel Integration

68

Data Enrichment

58

Vendor Capability Ratings

Average 73

Ease of Data Integration

89

Quality of Features

81

Ease of Customization

79

Ease of IT Administration

79

Usability and Intuitiveness

75

Breadth of Features

74

Business Value Created

74

Availability and Quality of Training

68

Vendor Support

67

Ease of Implementation

65

Product Strategy and Rate of Improvement

59

Insider Connect Reviews

Davies E.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2026

Effective Tool for Customer Personalization.

Likeliness to Recommend

8 /10

What differentiates Insider Connect from other similar products?

Insider Connect stands out with its multichannel personalization and real time campaign automation that boost engagement.

What is your favorite aspect of this product?

My favorite aspect of Insider Connect is its real-time multichannel personalization, which helps deliver highly relevant experiences to each customer.

What do you dislike most about this product?

The main drawback of Insider Connect is that its advanced features can be complex, requiring time and training for teams to use them effectively.

What recommendations would you give to someone considering this product?

I’d recommend having a dedicated team or support in place to manage campaigns and personalization. Insider Connect is ideal for businesses aiming to boost engagement through real-time, multichannel experiences.

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Saves Time

Joanne A.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2026

Powerful Marketing Platform Slightly Complex Setup

Likeliness to Recommend

7 /10

What differentiates Insider Connect from other similar products?

Insider Connect stands out with unified customer data AI powered personalization and multi channel automation

What is your favorite aspect of this product?

My favorite aspect of Insider Connect is its AI-driven personalization across multiple channels, which makes marketing campaigns highly targeted and effective.

What do you dislike most about this product?

The main drawback of Insider Connect is its complex setup and high cost, which can be challenging for small teams or businesses.

What recommendations would you give to someone considering this product?

Focus on your goals, budget, and team readiness, and get a tailored demo to ensure it’s the right fit for your omnichannel marketing needs.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Sheryl C.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Insider's Web Push and Web Suite are great

Likeliness to Recommend

10 /10

What differentiates Insider Connect from other similar products?

The Insider Personalization solution allowed us to simultaneously execute several campaigns with minimal involvement from the development staff. Campaign creation was a breeze, allowing us to ramp up our iteration rate across a wide variety of use cases.

What is your favorite aspect of this product?

We wanted a collaborator who could help us give our website's visitors a more tailored experience and, in turn, generate more leads. It was at this point that Insider stepped in and suggested we use their Onsite Personalization to tailor the user experience on our website. In addition, they recommended that we employ web push to inform clients in real time.

What do you dislike most about this product?

Initial coordination difficulties arose from the Insider team's overwhelming workload. A few days later, though, the Account Managers' assistance was outstanding. We're glad we went with Insider as a business partner.

What recommendations would you give to someone considering this product?

For our text-based content-sharing website, the flexibility to customize the font, style, and color of each button is the most useful feature. Insider's Web Suite is unusual in that it combines depth with versatility, two characteristics not typically associated with marketing tools.

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Effective Service