What is Insider Connect?
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
100 Plan to Renew
70 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Insider Connect?
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Security
Behavioral Triggers
CRM Integration
Omnichannel Integration
Data Enrichment
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Breadth of Features
Business Value Created
Availability and Quality of Training
Vendor Support
Ease of Implementation
Product Strategy and Rate of Improvement
Insider Connect Reviews
Geraldine I.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2025
Insider connect reviews
Likeliness to Recommend
What differentiates Insider Connect from other similar products?
Easy to use
What is your favorite aspect of this product?
Well explained
What do you dislike most about this product?
Nothing Everything is okay
What recommendations would you give to someone considering this product?
I would recommend to someone else
Pros
- Acts with Integrity
- Client's Interest First
- Transparent
- Helps Innovate
Please tell us why you think this review should be flagged.
Samantha W.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Feb 2026
Powerful platform but could be more user-friendly.
Likeliness to Recommend
What differentiates Insider Connect from other similar products?
AI-driven personalization, unified customer profiles, and real-time omnichannel engagement.
What is your favorite aspect of this product?
Exactly — the main drawback is its complex interface and steep learning curve, which can make onboarding and day-to-day use challenging for new users.
What do you dislike most about this product?
Complex interface and steep learning curve for new users.
What recommendations would you give to someone considering this product?
I’d recommend evaluating your team’s technical capacity, ensuring proper training, and planning for customization to get the most out of the platform.
Pros
- Helps Innovate
- Reliable
- Caring
- Altruistic
Please tell us why you think this review should be flagged.
Karly M.
- Role: Human Resources
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2026
Effective and AI-driven marketing tool.
Likeliness to Recommend
What differentiates Insider Connect from other similar products?
AI powered CDP with real time personalization and seamless cross channel campaigns.
What is your favorite aspect of this product?
My favorite aspect of Insider Connect is its AI-driven personalization, which allows delivering the right message to the right customer at the right time across multiple channels.
What do you dislike most about this product?
The thing users dislike most about Insider Connect is its steep learning curve and complexity it can take time and training to fully understand and use all the advanced features effectively.
What recommendations would you give to someone considering this product?
Be ready to invest time in setup and training, leverage the strong AI‑powered personalization and omnichannel features, and plan your data strategy early to get the best result
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Client Friendly Policies
Please tell us why you think this review should be flagged.
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