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HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

137 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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2026 Emotional Footprint Champion

Latest Award, 2026

Product Impact

Latest Award, 2026

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

6 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

4% Negative

4% Neutral

92% Positive

Pros

Reliable
Respectful
Trustworthy
Enables Productivity

Feature Ratings

Average 84

Social Media Channel Integration Inbound

Dashboards and Visualization

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Post Archival

Social Asset Management

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Availability and Quality of Training

Breadth of Features

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Christopher O.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

An Amazing Addition to the HubSpot Suite

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

The integration between HubSpots crm and the Social Media is exceptionally helpful. Having a leads social media interaction paired with and alongside marketing email integration and everything else makes the HubSpot suite great for a wholistic look at your prospects.

What is your favorite aspect of this product?

I love how easily you can sort and report based on social media interactions.

What do you dislike most about this product?

There are less features than a product like sprout social, but this product makes up for it by the integration with the rest of the CRM

What recommendations would you give to someone considering this product?

Consider switching everything else into the HubSpot ecosystem because the more integrated your are the more valuable each piece is.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted May 2024

great service

Likeliness to Recommend

10 /10

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

Pushpa V.

Role: Sales Marketing
Industry: Shipping
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2026

Hubspot is all in one marketing solution

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

So basically it has unique campaign templates. The refresh rate of it showing the features of click rate / open rates of the campaign runs are really insightful.

What is your favorite aspect of this product?

The report analysis features are really my favorite. You can customize your tabular formats with your requirements is a plus features and also its really user friendly.

What do you dislike most about this product?

Nothing to dislike about the product. I would give a 10/10 for the features it provides to me. It's a complete package of tracking, reminding, reporting, managing and running the social media marketing hub

What recommendations would you give to someone considering this product?

About the AI integration of the product as well as I mentioned before about its being a complete package for social media marketing

Pros

Saves Time
Over Delivered
Friendly Negotiation
Helps Innovate

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

HubSpot Marketing Hub (Social) Ratings

86 Likeliness to Recommend

1 Since last award

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Christopher O.

An Amazing Addition to the HubSpot Suite

Likeliness to Recommend

Pros

great service

Likeliness to Recommend

Pros

Pushpa V.

Hubspot is all in one marketing solution

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite

Buffer

Sprout Social

Meltwater

Sprinklr Social

Sendible

1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Dashboards and Visualization

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Post Archival

Social Asset Management

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Availability and Quality of Training

Breadth of Features

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support