Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.8 /10
CX Score
9.0 /10
Hootsuite
8.8 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

4% Negative
7% Neutral
89% Positive

Pros

  • Efficient Service
  • Saves Time
  • Enables Productivity
  • Caring

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Media Channel Integration Outbound

88

Social Asset Management

87

Social Moderation and Workflow Management

87

Dashboards and Visualization

87

Campaign Execution

86

Social Post Archival

86

Social Response Management

85

Contextual Analysis

84

Sentiment Analysis

83

Trend Analysis

82

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of IT Administration

83

Vendor Support

83

Quality of Features

83

Ease of Data Integration

83

Usability and Intuitiveness

82

Availability and Quality of Training

82

Ease of Customization

81

Product Strategy and Rate of Improvement

81

Breadth of Features

81

Hootsuite Reviews

Shashank S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Features & Customization Never Disappoints

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

Hootsuite Social Media Management Enterprise sets itself apart with its comprehensive feature set and scalability, making it ideal for large organizations. It offers advanced analytics, robust reporting, and extensive integrations with other business tools.

What is your favorite aspect of this product?

My favorite aspect of Hootsuite Social Media Management Enterprise is its advanced analytics and reporting capabilities. They provide deep insights into campaign performance and audience engagement, which are crucial for making data-driven decisions.

What do you dislike most about this product?

What I dislike most about Hootsuite Social Media Management Enterprise is the steep learning curve. While it offers a wealth of features, navigating the platform can be overwhelming, especially for new users.

What recommendations would you give to someone considering this product?

If you’re considering Hootsuite Social Media Management Enterprise, take full advantage of the free trial to familiarize yourself with its extensive features. Ensure you have a clear understanding of your social media strategy and how Hootsuite can support it.

Pros

  • Efficient Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Role: Operations
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Effective, Effecient and rationally viable

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Meghan S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Very easy to use, one stop shop!

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

We previously posted on each individual platform, using Hootsuite made it easy to put posts together and post wherever we needed saving manual time!

What is your favorite aspect of this product?

Quick and easy platform

What do you dislike most about this product?

nothing at this time

What recommendations would you give to someone considering this product?

For someone just starting out, or who does multiple posts per week do it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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