What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Contextual Analysis
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Vendor Support
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Also Featured in...
Hootsuite Reviews
Daniel M.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Jul 2024
Easy to use, daily priced!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is the easiest platform to use, intuitive and interface looks fresh
What is your favorite aspect of this product?
How easy and intuitive it is.
What do you dislike most about this product?
More pricing options for non profits would be great
What recommendations would you give to someone considering this product?
Start using it and save yourself a ton of time
Pros
- Caring
- Saves Time
- Client's Interest First
- Includes Product Enhancements
Please tell us why you think this review should be flagged.
Krupali M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2024
Manage all social media activities at one place!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Social Media Management Enterprise differentiates itself with comprehensive features like advanced analytics, extensive integrations with third-party tools, customizable solutions, and scalability designed for large teams and complex organizational needs.
What is your favorite aspect of this product?
My favorite aspect of Hootsuite Social Media Management Enterprise is its advanced analytics, which provide deep insights and customizable reports that help optimize social media strategies effectively.
What do you dislike most about this product?
It is its complexity, which can make the learning curve steep and require significant time and effort to fully utilize its advanced features.
What recommendations would you give to someone considering this product?
I would recommend ensuring that your team is prepared for the learning curve, taking advantage of Hootsuite's training resources, and evaluating whether its extensive features and integrations align with your specific business needs to maximize its benefits.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
Ekemini E.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Dec 2025
Best tool for multi-platform management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It covers a wide range of social media platforms and tools, hence one can be everywhere/manage multiple platforms at once. Also, its ability to track competitor performance, .sentiment analysis about you and/or your competitors' brand, and conversations across blogs, forums, and even podcasts, makes it distinct.
What is your favorite aspect of this product?
The love the fact that I can manage multiple platforms from a specific point. Also, the integration of Canva for social media designs makes the entire management process quite seamless.
What do you dislike most about this product?
Hootsuite is quite expensive. I understand it has a large number of features. Maybe, there should be more affordable plans with adaptable features, else it would look like the platform is moving away from helping small creators and is focusing only on big corporations with massive budgets.. Also, the customer support should be more responsive and human, when one is paying a premium price at least, not being you're stuck talking to bots or waiting days for a real response.
What recommendations would you give to someone considering this product?
After sign up, explore and maximize the 30-day trial" with a real project. Use that time to test various features, check your impact/metrics weekly, and possibly get to know, within the first two weeks, if the time you save justifies the $99+ monthly price tag.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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