What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Saves Time
- Enables Productivity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Asset Management
Social Moderation and Workflow Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Contextual Analysis
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of IT Administration
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Also Featured in...
Hootsuite Reviews
Allan M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2020
Helpful for social publishing
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Unlike other similar products, Hootsuite Social Media Management has a free package whereby one can try its effectiveness before using it full-board. Another feature is its content management ability where one can control what is posted on their sites.
What is your favorite aspect of this product?
My favorite aspect of Hootsuite Social Media Management is social media monitoring which allows for both customer engagement and trend tracking. With customer engagement, it is possible for one to have a clear conversation with their clients and understand their needs deeply. About trend tracking, one can follow a specific thread to understand what customers think of their product or service and hence improve where necessary.
What do you dislike most about this product?
I really dislike the glitches encountered when trying to integrate with other social sites other than Facebook. I post my company's products/services in various social platforms but Hootsuite Social Media Management is not smooth in most of them.
What recommendations would you give to someone considering this product?
For someone that posts several marketing posts at once, Hootsuite Social Media Management is your thing.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Miley E.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2020
Best for post scheduling and publishing
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Social Media Management offers many features at a reasonable price. Moreover, the features provided have many actions to keep one's work going.
What is your favorite aspect of this product?
My favorite aspect of this product is the post scheduling. This is since it gives me the chance to schedule when I want a specific post published.
What do you dislike most about this product?
I have no dislike for Hootsuite Social Media Management.
What recommendations would you give to someone considering this product?
If your business requires to meet its target audience through social publishing, you better try out Hootsuite Social Media Management and I am sure your goal will be achieved.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2020
"User-friendly, but pricey"
Likeliness to Recommend
Pros
- Trustworthy
- Friendly Negotiation
- Helps Innovate
- Efficient Service
Cons
- Less Reliable
- Less Productive
Please tell us why you think this review should be flagged.
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