What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Contextual Analysis
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Vendor Support
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Also Featured in...
Hootsuite Reviews
Shannen Kelly P.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
Nice product that needs improvement
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
More of a business-type social media calendar. It has social media scheduling but needs improvement.
What is your favorite aspect of this product?
Social Media Scheduling.
What do you dislike most about this product?
It's not user-friendly at first. You need to navigate all buttons. I wish they could be presented in a much more visually graphic user friendly.
What recommendations would you give to someone considering this product?
Hootsuite is oaky for 1 client not for multiple clients.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Cierra O.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Jun 2022
"The BEST tool for managing social media"
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has better analytics tools than its competitors.
What is your favorite aspect of this product?
Hootsuite promotes social media content securely. We can monitor social postings, users, and activity. We may plan daily picture postings on Hootsuite. It's the greatest company social media platform. We can boost social media followers and corporate branding. It provides precise analytics for sponsored advertising to enhance search results.
What do you dislike most about this product?
As a result of using the Hootsuite service, we have been able to resolve a significant number of issues pertaining to our customers and provide top priority to the inquiries made by our customers. Innovative Instrument to Raise the Number of People Using Online Social Media Platforms
What recommendations would you give to someone considering this product?
A lot of it boils down to personal opinion when it comes to choosing a social media scheduling tool. Hootsuite, on the other hand, is dependable and it's difficult to put a figure on piece of mind.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
Raidelyn P.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
"Best-in-class platform for managing social media!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has many tools and is easy to use.
What is your favorite aspect of this product?
Hootsuite pro is a lifesaver for every marketer. Use their content-creation tools to share all of your key material on social media (particularly on Facebook, Instagram, and Twitter). Using the calendar view, it is simple to plan and schedule postings. Only 5 posts are allowed in the free edition, therefore becoming pro is a good idea. We also like the flexibility to republish material across several platforms.
What do you dislike most about this product?
There are times when the additional cost of going professional is worth it, but it's difficult to justify if you're a little company. We don't have any tools that we don't like, regardless of their price.
What recommendations would you give to someone considering this product?
It's one of the more affordable scheduling tools, but it's well worth the savings in time it provides. Twitter and Facebook both provide free scheduling options, but they're two separate platforms (and Facebook Business is a nightmare to try and post content on these days). Instagram has also been included as a scheduling option in the previous couple years.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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