What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Contextual Analysis
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Vendor Support
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Also Featured in...
Hootsuite Reviews
Kelly S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Hootsuite Social Media, Trends, tips and tactics
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Plan campaigns, fill content gaps, and speed project approval across teams. With Hootsuite, you don't just get software. You get a partner that truly understands change management and the effort needed to invest strategically in social media.
What is your favorite aspect of this product?
It has helped create a centralized content funnel that makes it easy for team members to select and share. With the dashboard it organizes all of the company's social networks very well and makes it easy to publish daily posts to keep the team updated.
What do you dislike most about this product?
Should provide a better, more integrated experience in the corporate ecosystem; sometimes the reach shown in the app is not accurate.
What recommendations would you give to someone considering this product?
Creates better businesses. Companies where people thrive in a diverse, equal and inclusive work environment. Where our products and services support and empower those who need them most. And where our work gives more to the planet than it takes from it.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
Please tell us why you think this review should be flagged.
Kristina P.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Oct 2022
Great for Scheduling
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
A lot easier to use.
What is your favorite aspect of this product?
The ability to schedule posts ahead of time.
What do you dislike most about this product?
There isn't anything.
What recommendations would you give to someone considering this product?
It's very productive. Utilize the scheduling aspect.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Alberto L.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Aaving time is your best network management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is a dynamic and innovative software that allows us to manage very easily our projects in different social networks. it allows me to schedule future publications, schedule, manage content and monitor the trend of social networks is its main objective, very suitable for any company.
What is your favorite aspect of this product?
It allows us to keep updated and organized easily in terms of the projects that we have been carrying out through the dissemination in social networks, allows us to configure their publications of Facebook, Twitter and others with days in advance, is a great platform to manage our publications, its scheduling features allow us to plan very effectively and timely our publication, it is unquestionably a must-have software for companies.
What do you dislike most about this product?
It lacks Pinterest integration, the mobile apps still need to be developed, the free software is extremely limited, it has shortcomings in terms of the ability to schedule stories on multiple platforms, but in spite of everything it has always been my favorite social media scheduling tool.
What recommendations would you give to someone considering this product?
The software is easy to use, it is competitively priced, but they should lower their prices to make it more affordable to any company.
Pros
- Reliable
- Trustworthy
- Inspires Innovation
- Respectful
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